Analysis of common routines in LOGO design

A suitable design is a good design. Only a suitable design is good! Just a suitable design is a good design! There is only a suitable design and there is no perfect design.

What I bring to you today are common routines in LOGO design, and I will unlock them one by one below.

Summary of knowledge in this article: A. Determine the LOGO type before designing (explanation of two types of LOGO); B. Design before thinking (dig deeply into information and don’t stop at the surface to design); C. LOGO practical chapter (the first two are theoretical

(If you don’t want to read the theory, you can jump directly to the third point "Design"); D. Brainstorming, collecting and organizing inspiration; E. Combining and screening ideas; F. Presenting the first draft; G. Proposal packaging (let customers see the future);

H. Detail optimization; 1. Before determining the style of the LOGO before starting the design, communicate with the customer first, give the customer several cases to choose from, and ask him what type of LOGO he likes. Different styles of LOGO have different emphases and analysis ideas.

There will also be differences.

According to personal summary, our common LOGOs have the following categories: (Today I mainly introduce the analysis ideas of LOGO design. Here I will only briefly introduce several common types of LOGOs).

1. Font LOGO a. Characteristics of font logos We understand and remember text better than graphics. The most important feature of font logos is high recognition and readability. Perhaps in this era of similar information explosion, font logos are more effective.

It can not only convey the brand concept accurately and clearly, but also facilitate brand promotion.

b. Brand trademark registration has a higher chance of being approved. Nowadays, simple trademarks are becoming more and more difficult to register. Graphic trademarks are very easy to crash. Textual brand logo designs are more reliable, and literal trademarks are easy to search, which greatly improves the efficiency of registration.

Opportunities for logo registration through trademark registration.

(Let’s take a look at the font LOGO. Coca-Cola is a typical case. It is intuitive and easy to remember.) 2. Graphic LOGO (concrete graphics and abstract graphics) a. Concrete LOGO uses graphics directly related to the company type or uses a specific object to represent it.

Performance, such as Tmall, JD.com, Gome, QQ Penguin, etc. are concrete animal LOGOs.

Refining, summarizing, condensing, and simplifying real objects, highlighting or exaggerating their morphological characteristics, and highlighting their spiritual temperament.

The concrete logo is as popular and highly recognizable as the font logo. The fresh and bright visual image conveys the spirit and philosophy of the enterprise.

b. Abstract LOGO This type of LOGO is the most common. It breaks through the constraints of concrete logos and has greater room for design and conception. Compared with the previous two LOGOs, it is easier to create uncertainty in understanding.

Abstract LOGO expression uses abstract graphic symbols to express the meaning of the logo, using geometric figures or symbols as the form of expression.

(Abstract LOGO Appreciation, WeChat LOGO, Momo LOGO) 2. Design before thinking 1. What are the customer demands? Why does he/she want to make a LOGO? As a commercial designer, the customer is God, and everything must be customer-focused.

Unless your design style itself meets the customer's requirements or you are a master-level person, customers are likely to listen to you.

Learn more about the customer's purpose for making a LOGO, whether it is to upgrade the brand or to create a brand. Some customers themselves don't even know why they want to make a LOGO.

'I have a designer friend who told me last time that he met a strange client. The client said that he saw the restaurant next to him made a LOGO and the business suddenly improved, so I also want to design a tall LOGO.

What is it like to meet such customer demands?' 2. Dig deeper and don't stay on the surface.

After initially understanding the customer's demands, the designer needs to further dig into the evidence and obtain deeper insights. This step mainly involves continuous communication and understanding with the demander. Generally, it is difficult to overturn what the customer has determined, so the customer needs to be reasonably involved.

During the design, we guide customers to choose the correct design direction.

You can ask questions from the following aspects. Of course, it depends on the situation. This is not a standard answer.