What should we learn from the WESG finals when it comes to marketing traditional sports events?

With the WESG finals coming to an end, many netizens are hoping that e-sports will be included in the Olympic Games sooner rather than later. In terms of development history and maturity, traditional sports are indeed much more mature and professional than e-sports, so e-sports still has a long way to go, but from another dimension, perhaps traditional sports programs also need to take lessons from e-sports, especially in the marketing of sports events, the audience in front of the screen's sense of participation.

Of course, compared with traditional sports events, the commercial development of traditional sports events is more mature, mainly in the copyright, tickets, sponsorship for the main revenue, while e-sports as a new, fast-developing "new sports", does not have the same profit model as traditional events. Even though the domestic e-sports industry has been in full swing, domestic e-sports events have always had a "dead end" - the profit model. E-sports events have long been caught in a dead cycle of burning money, more input, less output, and can not find a real profit point. The once globally recognized WCG World eSports Championships faded from the eSports scene after the main sponsor stopped investing.

But it's worth noting that with the growing interest in e-sports, the audience for traditional sporting events is being diverted. If the traditional sports events still hold the old-fashioned concept of cooperative marketing, then e-commerce will eventually make the traditional sports events feel afraid. Therefore, the traditional sports events in the live interactive, but also to the e-sports learning place.