Summarize the eight most common ways of new media marketing

New media is a form of media that utilizes new technology and emerges under the support system of new technology. Including but not limited to digital magazines, social networks, mobile TV, touch media, digital TV and so on. From the media itself, relative to traditional media is only a difference in the dissemination of information. However, the essence of media marketing is the same. It is the need to first understand their target users, understand what they like content, like from which channels to get valuable things. A good marketing, must not be fixed, but personalized, is closely related to their business products / services, brand. The following is my summary of the eight most commonly used new media marketing methods: First: viral marketing is summarized in one sentence, using the public's positivity and interpersonal networks, so that the marketing message spread and spread like a virus. Which is characterized by rapid replication, wide dissemination and can deep impression. Viral marketing is arguably the most commonly used online marketing tool for new media marketing, carried out for the promotion of products/services. The main effect of using this method for a brand is to make an impression on people. Second: event-based marketing event marketing is the use of newsworthy, social impact and celebrity effect of people or events, through planning, organization and other skills to attract the media, consumer interest and attention. The main purpose is to improve the recognition and reputation of the enterprise's products/services and to establish a good image for the brand. Third: word-of-mouth marketing in the present era of information explosion, media proliferation, rapid turnover of information, consumers have a strong immunity to advertising, news and other information. To attract public attention and discussion you need to create novel word-of-mouth content. With the continuous development and improvement of marketing tools, marketing content of a variety of, can operate a good word of mouth marketing, become the ultimate goal of many enterprises marketing and value standards. Fourth: hunger marketing hunger marketing is not a new word. The early millet can be said to be the hunger marketing play very 666. hunger marketing can effectively enhance product sales, and for the future of a large number of sales to lay a customer base, but also the future of the brand to produce a high amount of added value, so as to set up a high-value image for the brand. But the use of hunger marketing means, also need to look at the situation, not every enterprise can be used casually. In the market competition is not sufficient, the consumer mentality is not mature enough, the comprehensive competitiveness of the product and strong irreplaceability of the situation, hunger marketing can play better. Fifth: knowledge marketing knowledge marketing is through effective communication methods and appropriate communication channels, the enterprise has the knowledge valuable to the user to potential users. Including product knowledge, professional research results, business philosophy, management ideas and excellent corporate culture and so on. Knowledge marketing has a basic core point is: to let users learn new knowledge while consuming. Using knowledge to promote marketing requires us to improve the knowledge content in the planning of marketing activities. Emphasis and emphasis on the role of knowledge as a link to help consumers acquire knowledge in a particular area, or even directly is the enterprise to provide products / services cognitive knowledge. Among them, the education and training industry can be said to be the most frequent use of this means of marketing. Sixth: interactive marketing new media compared to traditional media, the biggest feature is interactive. New media can bring the distance between enterprises and consumers closer and produce strong interaction. And want to have interactive generation, the first need to seize the interests of both sides of each other **** the same point. Find a clever communication time and method, speak each other closely linked together. Interactive marketing is a kind of both sides *** with take behavior. The biggest benefit of interactive marketing is that it can promote repeat purchases, effectively support related sales, understand the real pain points of consumers, build long-term customer loyalty, and maximize customer benefits. In the future, many companies believe that interactive marketing will be the most important part of the marketing strategy. Seventh: emotional marketing today is an emotional consumer era, consumers buy goods when they look at not only the quality of goods, price and these factors. More often than not, it is a kind of emotional satisfaction, a kind of psychological recognition. Emotional marketing is the consumer's personal emotional differences and needs as the strategic design of corporate marketing promotion. Through the use of emotional packaging, emotional promotion, emotional advertising, emotional word-of-mouth, emotional design and other strategies to achieve the enterprise's marketing objectives. Its ultimate goal is to cause consumer **** Ming, for the enterprise brand to establish a more three-dimensional image. Eighth: membership marketing This marketing method is often used in traditional media marketing. But in the new media marketing, its value is maximized development. The use of new media behind the big data, for consumers, potential customers, information mining, to subdivide the customer categories, and the corresponding users to take more appropriate promotional means. Membership marketing is a precise marketing course, which requires the design of a complete business link, the mechanism of each task to achieve higher targets, to achieve the benefits of the enterprise and the scale of the continuous amplification.