What are the brand communication strategies

1, brand positioning

Brand positioning is the relationship between the brand to establish and develop a major strategic decision, but also the implementation of various specific brand marketing strategy.

2, brand promotion of domestic brands have also realized the need for brand promotion and important, have thrown down a lot of money to invite celebrity endorsement, shooting ads, through which to promote their own brands. Through the advertising and celebrity endorsement form of brand promotion, can make the brand for consumers or potential consumers to recognize, and then shape and enhance the brand image. However, the same celebrity endorsement and spend a lot of money, some brands once launched to quickly gain great popularity as the market's new favorite, while some brands have not been the ideal publicity effect, resulting in an important reason for this difference is the choice of brand spokesman.

3, brand extension

Brand establishment is only the beginning, to take effective means of value-added brand in order to make the brand in the market long-term foothold. Brand extension is to realize the core of the brand value of value-added; through the brand extension of the "brand - product" concept into a "brand - asset" concept, in order to truly realize the brand value of value-added. Value-added. In the field of casual wear, the brand is mainly through the brand extension, the main sub-brand, multi-brand and other forms of brand extension.