Traditional Culture Encyclopedia - Traditional festivals - What's the difference between new media and traditional media?
What's the difference between new media and traditional media?
(1) market difference
At present, the traditional media is monopolized by the state, but the Internet is not protected by monopoly. As soon as the Internet came into being, it was in fierce market competition.
(2) the difference of audience
Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.
(3) Writing differences
Online news articles pay attention to speed and short articles. The production of network titles is easy to understand and focused.
According to the changes of users and audiences, new media can be divided into elite media stage, mass media stage and personal media stage.
1, elite media stage
At the beginning of the birth of new media, only minority groups were exposed to new media and used it to spread information. Most of these people are professionals in the media field, with high cultural quality and social class recognition, so this period is an elite media stage.
2. Mass media stage
When the new media has been developed and popularized on a large scale, its development process has entered the stage of mass media. The development from elite media to mass media can not be separated from the decrease of communication cost brought by the progress of media technology. New media has become a mass media with lower communication cost, more convenient communication mode and richer information communication content.
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