College students entrepreneurial plan 800 words

A good project, there must be a good plan, these are entrepreneurs to open the first step on the road to success, the next I bring you college students entrepreneurship plan 800 words, welcome to read, just for reference.

college students business plan 800 words (dessert store)

First, the purpose of the venture

Operation goal: to set up the first professional dessert store in the Nanjing Normal University Taizhou College - heart sweet dessert store, the scope of business for the Chinese and Western desserts. Types include ice cream cake, ice cream, ice cream cookies, sorbet ice, sugar water, soup (dew) class, porridge, fruit juice, flavored dairy products, pudding, medicinal tonic stew, herbal tea turtle jelly class, Chinese conservative dim sum class.

Business purpose: sweet, healthy, fashionable.

Second, the market and competitive analysis

Market introduction: Nanjing Normal University, Taizhou College is a very young school, the establishment of the school so far only 2 years. At present, the school lacks a dessert store that can be systematically managed. And the heart sweet dessert store proposed in this plan is to fill such a gap.

Competitive analysis of the market: Nanjing Normal University Taizhou College is a young school, all the equipment on campus is being perfected, resource fatigue, students consume the environment is more worrying, dietary issues need to be dealt with. Our service purpose can restrain the above mentioned difficulties, can satisfy the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belonging to us. After fire analysis, we are able to develop this market. Heart sweet professional business desserts, adhere to the brand differentiation humanized business. With the silent method of infiltration, the establishment and expansion of visibility and good reputation, so that consumers from seeing me to love me, buy me.

Target customers: some people mistakenly think that girls like sweets more than boys, in fact, it is a fault. In reality, taste preferences are not gender-specific, many boys also love desserts. Many girls in order to maintain a slim figure or in order to lose weight, often regard sweets as a curse. And today's consumers are getting wiser. That's why desserts are targeted at the entire school population.

Three, product and service characteristics

Raw materials professional, worry more: heart sweet and well-known brands of drinking water, dairy products, and other raw materials of the regional suppliers to establish collaborative links, in the heart of the sweet store halls in the ordering area and all kinds of propaganda on the logo. From the point of view of the raw material suppliers are trustworthy, to give customers a kind of food safety can really be guaranteed to feel.

Variety of rich, more choices: the mouth is difficult to adjust. Sweet heart to try to make dessert flavors in line with the various types of taste customers. The introduction of many styles of desserts can be selected by all types of customers.

Nutritional comprehensiveness, health and more: heart sweet business varieties in addition to general ice desserts, but also in the southern part of China's local areas to teach for the prevalence of medicinal dietary tonic stews, herbal teas, tortoise jelly category. The price list sets out each kind of dessert contains tonic ingredients, medicinal dietary tonic effect, indications, etc., so that customers can choose according to need. Low-calorie desserts with excellent skin-improving effects are specially designed for girls who love beauty. Eat desserts and maintain a good body not only does not contradict, but also through the dietary supplement to nourish the face.

Service standardization, more satisfaction: heart sweet staff is divided into management, dessert processing and manufacturing, ordering and cashier, store clean four categories. Distinguished from the consistent clothing for operation and service. Employees require professional skills, services, unified use of Putonghua, the establishment of rigorous service management standards and praise the return visit mechanism, and strict monitoring and management.

Four, site analysis

Sweet heart store set in XX University XX College cafeteria on the first floor, can be fully applied to the cafeteria tables and chairs, to accommodate more customers.

V. Personnel and management

Personnel: sweet heart of each employee must be a professional, including ordering cashier and store cleaning staff, including everyone must be strictly trained to ensure that the normal task of standardized operation. Management personnel set up personnel management and business management personnel, each 2, requires undergraduate education, excellent professional quality and have good practical skills; dessert processing and production personnel set up 2 formulators, processing operators 6, requires college education, excellent professional quality and have good practical skills; order cash register and store cleaning staff, a number of strict training after the post. All employees must hold a health certificate.

Management Ideology: The premise of good scientific management is to recognize and implement accurate and advanced management ideas. We will take a people-oriented, focus on the spirit of teamwork management ideas. Emphasis on personal development, respect for personal values, the functional departments of mutual harmony and cooperation, to seek part of the development of the restaurant, to complete the 1 +1 & gt; 2 results.

Management philosophy

(1) respect for the independent personality of the restaurant staff

(2) the lower management level: the higher level of planning and management of the lower level, the lower level should listen to the work of the higher level of guidance, and make every effort to complete the obligations issued by the higher level.

(3) Mutual Supervision: The management supervises the work of the employees, and at the same time, the employees can put forward their own views or insights to their superiors.

(4) construction of a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to enhance cohesion and improve the work initiative.

(5) fair view, equal treatment, each to the best of their ability, to develop their talents

Management team: investment is a business of operating talent. We will establish a management team with direct skills and experience in a variety of influential positions, and welcome all interested in pursuing the development of the dessert store talent to participate in the dessert store.

Management system: establish a rigorous service management norms and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.

Sixth, corporate image

Media advertising: thinking about television advertising or print media and other media, as the most practical and feasible publicity channels, the survey proved that high-quality desserts through the exquisite television advertising or print media can establish a good brand image. Another special will be in the re-opening of the school year, issued leaflets, set up publicity and receive advice.

Image endorsement: the production of the beloved heart sweet mascot, cartoon modeling as the image of endorsement, from the cartoon modeling on the performance of sweet, healthy, fashionable business purposes.

Store layout: Sweet heart store to do clean and bright, bright windows and clean. Penetrate the sweet, healthy, fashionable enterprise civilization. According to different dessert varieties, the use of various types of special dishes. Elegant dishes, so that customers look at the tableware on the occurrence of comfortable feeling.

Seven, promotional decisions

Food handbook: the development of the heart sweet health and fashion food handbook. The content introduces the famous snacks of each region in China, the latest gourmet desserts, the latest recipes for the health and beauty of the medicinal diet, and so on. This manual is revised once a year and put in the store hall for customers to read. Festivals: On severe festivals such as New Year's Day, Dragon Boat Festival, Mid-Autumn Festival and Western Christmas and Valentine's Day, open-air themed activities are organized on campus or outside the store, aiming to strengthen consumers' impression of Sweetheart's products. Participants are rewarded through the distribution of express leaflet advertisements, product knowledge quizzes, and small-scale performances. Prizes include small gifts printed with sweet cartoon patterns, coupons and tasting coupons for the latest products, each activity costs about 1,000 to 2,000 yuan.

Wishing Tree: The store set up two wishing trees, consumption can get a wishing card. Wishing tree can be hung on the written wish card, the first Sunday of each month, the shopkeeper will collect the wish card, in the form of a lottery to pick out the realization of the process of spending less than 300 yuan of hope, to assist customers to realize.

The store is often equipped with a variety of small gifts, such as sweet heart cartoon modeling balloons, cards and so on. One-time consumption of 60 yuan of customers can be given a cartoon card, accumulating a set of three can be given a 6-inch ice cream cake. Customers can also purchase discount card, each card is priced at 9 yuan, the card holder can always enjoy the purchase of the store in addition to new products and specials other than any of the goods 8. 20% discount. Relying on superior quality coupled with sensitive promotional techniques to win a stable customer base.

college students business plan 800 words (supermarket)

a basic situation :

1, enterprise name: department store supermarket

2, industry type: retail

3, the form of organization: the individual businessman

the main scope of business: their hometown of the town center, where the center of the human traffic Collections

4, business location: Yangshan County, Qingyuan City, Guangdong Province, seven arch town Area: covers an area of about 150 square meters

Reasons for choosing the location: because the town center does not have a larger supermarket, the location is a concentration of people and traffic, convenient transportation, the market is very broad prospects.

5, the entrepreneur's personal situation:

Name: YJBYS

Gender: male

Age: 21

Education: college

Relevant work experience: once in the store to sell things, know a little how to operate, but in the future I will increase the practice of social learning and knowledge in this area. I'm not sure if I'm going to be able to do that.

Second, the project overview:

I am a college student, majoring in computer science, interested in business from childhood. Now will be graduated from college, with their own hobby and desire to operate, has always hoped to open a supermarket in their townships, with which to develop the economy of their townships, many supermarkets in Guangzhou attracted me, I went to the supermarket to shop for enlightenment, so that I have a great interest in this. According to my experience, capital situation and understanding of today's society, decided to be cautious, think twice, because it has a very big risk, coupled with their own inexperience.

With the continuous improvement of the living standards of residents, the pursuit of environmental protection, healthy consumption has become a life style, so I intend to sell some green products to ensure that the people's physical and mental health, the customer first, this is our purpose.

Third, the investigation of other large supermarkets:

1, store hardware survey. Mainly includes: the location of competing stores, store appearance and image, building construction, parking lot design, business facilities configuration and other aspects of the investigation.

2, store display layout survey. Mainly includes: the competition store floor composition, layout, area division, merchandise display and store atmosphere to create a survey.

3, commodity capacity survey. Competitive stores on the degree of complete varieties of commodities, commodities, the price band, the quality of goods, the supply of goods to investigate and analyze the situation.

4, customer level survey. Mainly from the age level and income level survey.

5, store operation and management survey. The survey on promotion, replenishment, display and environmental health.

The relationship between demand and supply has the following types: ① strong demand, low supply type; ② strong demand, strong supply type; ③ demand is not strong, the supply is not strong type; ④ demand is not strong, strong supply type. From the warehouse supermarket site, its location within the business district demand and supply relationship presents the first type of the best, the second second, the third and fourth types to try to avoid. Investigation of demand and supply, pay attention to the potential demand and supply of the investigation, pay special attention to some factors that may cause changes in supply and demand development trend.

6, warehousing supermarket survey:

In the warehousing supermarket site selection, in addition to the above large project investigation, site selection of specific locations must also be the following a few details of the problem, but is quite important to the investigation of several factors.

Visibility. Visibility is the degree to which the store can be seen by pedestrians or car riders. The higher the visibility of the place, the store is more likely to attract the attention of the traffic, the more likely they come to the store shopping. Therefore, when choosing a location for a warehouse supermarket, you should choose a location with high visibility, such as a crossroads or a three-way intersection with two sides of the street.

Suitability. If you want to acquire land to build a house to consider the shape of the land area and the type of store is consistent, if you rent a ready-made house to consider the construction of the building, materials, fa?ade modeling and its plasticity, warehousing supermarket shelves than the general shopping malls, and accordingly require that the building's storey height is also relatively high. At the same time, we also need to understand the requirements of the relevant urban construction and development planning, detailed understanding of the location of the transportation, municipal, green, public **** facilities, residential construction or renovation projects in the near and distant future planning.

Transportation accessibility. The main understanding of two aspects of the situation:

a. Is the location is close to major highways, the transportation network can be accessible in all directions, the goods from the train station, dock to the store is convenient, during the day can pass through the large trucks, because large cities generally large trucks on the implementation of transport controls, many streets in the central area does not allow through traffic, and in some cases, only allowed at night through the car.

b, is the place whether there is a dense bus route through, the stops of the bus route can be uniform and comprehensive coverage of the entire urban area, the current popularity of private cars in China is not widespread, this point is particularly important. Because this is directly related to the customer shopping convenience.

Four , before the opening of the market research:

In the opening of the supermarket before I had to visit some supermarkets and merchants, carefully observed the situation of consumer shopping, and asked some consumers, such as: different ages, different occupations, different income levels of consumers, with different shopping habits and consumer demand, I think that the shrewd I think the shrewd businessman in the business process to constantly speculate on the various consumer groups of psychological changes and changes in demand.

(a) the consumer behavior and psychological characteristics of high-income consumer groups:

1, brand preference is obvious, by the influence of cultural needs than the price of temptation. High-income groups are mostly highly educated, high-grade, high consumption needs of the "three high" consumer groups, easy to accept new things and big brands, and will produce the corresponding brand preference.

2, the purchase of a larger number of purchase frequency and less frequent. High-income groups are busy working, so they show great irregularity in their lives. In addition to weekends, shopping for them is only a "luxury". But if they enter the shopping mall shopping, they buy a lot of quantity, from food, drink to use, a consumption is hundreds of dollars. It is understood that this "centralized shopping" consumers and many, in the weekend shopping group accounted for a large proportion.

3, shopping expectations are high. High-income consumers affected by their social status, in the shopping business is also expected to give their special care, such as pre-sale and after-sales service, and so on. I have interviewed many consumers, they agreed that when shopping, they attach the greatest importance to the service attitude of merchants.

(B) the consumer behavior and psychological characteristics of low-income consumers:

1, focus on price. Many people have had the experience of strapped for cash, no money days, they always had to pinch a penny of expenditure. For low-income consumers, in this regard is particularly prominent. With the minimum expenditure to meet as many consumer needs is their most "extravagant" wish. In the survey, I found that the mall's special price, most of the low-income group. Because for them, low price is affordable. A lot of supermarkets outside the big cities to attract a lot of people with this kind of affordable.

2, focus on quality. At present, the town in the low-income group. In the survey, I found that their consumption habits are far different from rural consumers. They already have a consumer process of self-protection awareness and the pursuit of healthy living, nutritional diet. Even though they buy low-priced meat and vegetables in the meat market in order to save money, they are still worried about the quality of meat and vegetables and long for the arrival of "assured meat and vegetables". Because the quality is real, something in the cheap at the same time but also in the use, eat.

Student business plan 800 words (nutritional fast food restaurant)

A, the development prospects

Since the junior high school I began to live in the school, and know that the headache of the " food " problem, that is, the cafeteria food problem. Because school cafeterias are generally made in the form of large pots of food, they are rarely really popular with students, even though they are less expensive. Students' complaints about cafeteria meals are even more "time-honored". Although college students can eat off-campus, most of them are still willing to eat in the school cafeteria due to economic factors. The quality of meals is not guaranteed, which will lead to many problems. Students cannot keep up with their nutrition, and some of them even often do not eat. As a result, malnutrition, stomach problems and other diseases that should not appear in college students are common, which has laid a hidden danger for students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of the cafeteria and restaurant, open a student self-service nutrition fast food restaurant.

Second, the store profile

The store is located in the center of the university gathering, mainly for the customer groups are college students, teachers, and working people. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. Breakfast is characterized by Zhejiang and other southern snacks, of course, local snacks are also indispensable. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. For non-meal, there are all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, sweet soup with ice beans, frozen coffee, fruit platters and so on. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, at the same time with a modern flavor, the wall is light and warm tone, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen and hotel kitchen nature.

Three, the development strategy

1. The restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity can not be used to spend too much effort, just flyers or multimedia (such as: sound) and other forms of simple advertising can be.

2. The restaurant takes a buffet style, free tea and fresh soup. And the quality of rice relative to competitors to be good, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant also launched a barbecue + cold drinks, eight treasures of rice and other couples packages, due to the vacancy of leisure diet, which will also become a major feature of the restaurant.

3. There are many students accustomed to the three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographical location selection will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to deliver a certain delivery fee, so there is a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.

4. The restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so that can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment can attract more customers.

5. Summer vacation although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce production, shift the focus of the service and other ways to improve the summer business situation. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6. The market economy is rapidly developing, changing, dynamic, so we must take a long-term view of the development of a business and analysis, to produce a long-term plan, every stage of the operation of the overall situation should be summarized, and to make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, you can go to the catering industry specifically for students to provide food and drink development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Four, restaurant management structure

Store manager and cashier 1, 1 chef, 2 waiters.

Business philosophy focuses on the following:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care function

Main service features: membership tracking service

Main environmental features: green dining environment with a traditional cultural atmosphere

This program is based on this point, in order to protect the dietary safety of college students, improve the quality of college students' diet, the establishment of the University Diet Alliance, aims to provide college students with low-priced, safe and high-quality and rich in characteristics of the food, and at the same time, for the colleges and universities to provide a certain amount of work-study positions, to help poor students to better complete their studies.

Advantages and disadvantages:

Advantageous analysis: The restaurant operation solves the problem of single taste of the school cafeteria meals, and no mobile stalls health is not guaranteed worry, and with the cafeteria is also convenient and fast, saving time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Meanwhile, the meal also provides cold drinks and iced porridge, and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants with cleanliness and good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to dine some time before and after the dining point.

Weaknesses: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because school holidays are fixed, the customer base will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists, and has a certain degree of competitiveness. I am students - a member of the largest customer base, so better understand what customers need products and services, from these aspects, it should be a very good opportunity to squeeze into the catering market.

Threat analysis: the restaurant's service and product quality and operating costs and have a direct and inevitable link, so the price of the product will not be lower than competitors, although the overall price is not too high, but in contrast, the customer's affordability has become a major test. And, the cost and profit is also directly linked to the amount of profit is whether the competition in the survival of a major determining factor. Moreover, the different customs and eating habits of different places, another problem arises, that is, whether the majority of customers can be recognized or satisfied with the product, which also needs to be tested.

Sixth, promotion and market penetration

Promotion strategy:

Pre-publicity: large-scale, high-intensity, large investment. Post-promotion: pay attention to the existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities such as sponsorship of school parties to promote this, through activities to remind customers of the consumer awareness. For holidays, carry out targeted promotional strategies such as flyers.

VII, financial analysis

1. According to calculations can be initially derived from the restaurant opening start-up capital of about 10,600 yuan (site rental costs of XX yuan, food and beverage health permits, and other documents such as the cost of applying for the cost of 600 yuan, the site renovation costs of 3,000 yuan, the purchase of kitchen utensils costs of 1,000 yuan, basic facilities and other costs 4,000 yuan). etc. 4000 yuan).

2. The cost of the operation phase mainly includes: staff wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, miscellaneous expenses.

3. Daily operating financial budget and analysis

According to the budget analysis and survey, we can initially determine the market capacity, and roughly estimate the total daily turnover of about 800 yuan, the rate of return of 30%, which can be calculated that the payback period of about three months.

Eight, marketing mix strategy

Tangible marketing strategy:

As the economic strength of the restaurant is still weak, so the initial marketing strategy will be taken to avoid the real on the virtual marketing strategy, to avoid a lot of hard advertising marketing, and to take a set of effective "commitment to marketing" for product promotion. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. to consumers to publicize and advocate the "Tianzhisu" business purposes and concepts.

Skillful marketing strategy:

Make continuity, planning will determine the restaurant to avoid the defects of the ordinary restaurant customer loyalty is not high, in order to make the restaurant can establish a sense of authority and trust in the minds of customers, the restaurant will establish a complete set of member feedback system to achieve the marketing commitment:

l, customers Feedback form. In the service strictly require staff to establish the concept of customer first, listen carefully to customer comments.

2, customer satisfaction to the end. To establish the concept of "customer satisfaction to their own satisfaction", to do all the time for the sake of the customer.

3, the establishment of the restaurant customer service questionnaire, regularly by the marketing department is responsible for customer tracking service.

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