How do enterprises do self-media marketing? Recognizing this, we can make a leap from zero to one.

Now it can be said that it is the Internet era, and China has already become the world's largest netizen country. According to relevant data, the number of netizens in China is increasing by tens of millions every year. With the increase of mobile phone users, the number of new mobile phone users has also increased year by year, accounting for 80% or more of the total population. Nowadays, few people, men, women and children can't use mobile phones to surf the Internet. The popularity of mobile phones has brought about greater changes and reforms in the Internet age. Reading news on mobile phones has banned the reading of traditional newspapers and other paper media. Many traditional media models have encountered a huge industrial crisis, and they can only actively seek the compatible development of transformation and emerging media. Therefore, in this era, for enterprises, the network marketing layout from the media platform has become an unavoidable mark, because this is the development trend that is most in line with the torrent of the times. Why do you say that? Let's look at the specific situation: the situation now is not quite the same as before. Many people are more willing to participate from the previous bystanders, or become discussants or producers, and have a strong interest in the creation of content. As a result, the early Internet model has long been eliminated, and forums and blogs are now neglected, followed by the rise of various self-media platforms, such as Today Headline and Sohu, which have developed rapidly as emerging media platforms, opening the door to the self-media industry, and various powerful companies have laid out their own self-media. As a result, the earlier major media closed the old Internet form one after another, all gathered on these self-media platforms called "xx" and began to attack the city in this new battlefield. On these platforms, all kinds of media show the trend of eight immortals crossing the sea, and a hundred schools of thought contend in this industry, all of which are rushing forward with all their strength. The first-line platform is dominated by headlines, Weibo and WeChat, and it is difficult for the outlet to occupy the traffic dividend for a while; The second platform is Baidu Baijia, Tencent Enterprise and Ali Big Fish. It is slightly weaker than these mainstream platforms but has great potential; Third-line platforms like fencing, No.1 and other mobile camps from the media. There are two main routes for enterprises to do a good job in self-media marketing and use the network to carry out marketing from the media platform. One is that enterprises set up teams at their own expense, and the other is outsourcing policy. In any case, the specific ways and means of self-media marketing are similar, but now enterprises take into account the future labor costs, energy consumption, resource scheduling and other issues, and many adopt outsourcing strategies. After all, the company's own training investment is too high, and it is difficult to facilitate specific management. Outsourcing can avoid these problems to the greatest extent, and spending money only depends on the effect. For example, our company, Wuxi Chuangyuan Media, specializes in this business. Because the enterprise itself is deeply rooted, it is very troublesome to set aside part of it to form a self-media team, which requires professionals and certain training. For enterprises, it is not worth the loss, so many cooperative companies and enterprises outsource to our company, such as the whole network release of new products, product marketing assistance, soft text promotion, and the production of soft text with goods. Because of focusing on many senior media people in the industry, they can naturally cope with these, and the two sides can also reach a happy cooperation, which has achieved quite good results and is very popular among enterprise users. So how to carry out media marketing? 1, platform understanding must first be familiar with the mechanism of this platform, understand its characteristics, relevant policies and systems, user attributes of fans, and platform traffic. 2, account preparation Now the platform registers accounts as needed, and carries out corresponding qualification review and information confirmation, official enterprise certification, etc. 3, content construction platform framework, content production line construction, column activity planning, topic selection, draft, review, distribution, etc. 4. User operation to carry out corresponding welfare activities for users and fans, promote users to pull new, transform and revitalize, carry out corresponding fan operation activities, and realize the efficient function of powder absorption and transformation. 5. Data analysis According to the data fed back by major platforms, summarize and analyze, adjust the operation and promotion mode accordingly, and combine the correct direction of self-media marketing planning. 6, sales and transformation, appropriate access to their own products for sharing and promotion, while looking for business partners. 7. All major platforms of operation and maintenance have strict standards for accounts, such as original content and editing, daily updating and publishing articles, and maintenance and management. The core part now has a lot of enthusiasm for self-media, and the use of self-media to help corporate marketing is even more hotly discussed, but many people can't. I only know that self-media marketing can really make money, and no one knows the specific operation. What should media marketing do? How come? Then give you a general explanation! The first must be content production. After all, high-quality content output is the focus of attracting users' attention. Therefore, it is extremely important for enterprises to export professional knowledge, technical solutions and other practical dry goods value copies. Let users learn some practical knowledge and play the role of bringing goods, which is the best marketing method. Then there is channel distribution, which generally adopts the way of multiple articles and a little more, and tries to achieve multi-platform coverage to facilitate multi-dimensional and extensive marketing of each platform. And the content production should be professional and original enough to help users pay attention and increase customer reputation. Then there is the user operation. It is necessary to attract these huge user groups on major self-media platforms and realize operations in the form of attention, drainage and transformation. When attracting fans, we should pay attention to users' innovation, promotion, transformation, retention, recommendation and other issues to avoid excessive resentment. Then there is the mainstream community operation. Firstly, users are classified according to their "attribute portraits", such as age, occupation and income. , and share all relevant consulting and news closely related to the industry with users, and describe the technical products and characteristics, so as to realize the mutual sharing of resources such as projects, products, talents and patents. The core part of community operation is to establish or join professional industry exchange groups, classify customer groups, participate in or establish business network communities such as software and hardware, system integration, form development alliances, and * * * enjoy business customer resources. Create a KOL operation that only belongs to enterprises, and create all kinds of talents that represent the company's image, such as spokespersons, brand stars and product talents. , so that the company representative can show it to the public and complete the contact. The key to creating people-oriented design is to create authoritative industry experts, consulting leaders and talent stars according to the company's brands and products, so that enterprises can have Huawei, such as Ren, Xiaomi and Gree Dong Mingzhu, who represent people's dreams. This is the movable type signboard of enterprises. There is also live video operation, which is the hottest content now, and major enterprises have also begun to settle in to build their own live stars. At the same time, we should pay attention to the shooting of corporate promotional videos, the release and sharing of event videos, highlight corporate culture and history in front of users, and enhance goodwill. However, some places also need attention to avoid returning in vain or thankless. 1, it is difficult for non-professionals to operate self-media marketing. It's easier said than done. Without a professional team, input and output will only be out of proportion. Why we Wuxi Chuangyuan Media can be recognized by enterprise users is because we have many senior talents in this field from various platforms. Only by combining the strong and powerful can generate shine the brightest spark in Generate, and only by being professional can we achieve satisfactory results. So many people who need these things will find someone to contact our Wuxi Chuangyuan Media Company, because we are really professional. 2. Marketing is not only the operation of self-media marketing, but also the diversified marketing of products and brands by using self-media platform. Operation is only a part of daily life. The official WeChat accounts Zhifa, Weibo Zhifa and Zimiti platform distribution all serve product marketing. 3, the official portal can not be lost Although the media platform is still very popular, it can not completely replace traditional media marketing. There are even many authoritative portal media that need enterprises to "endorse", and their credibility is always stronger.