Traditional Culture Encyclopedia - Traditional festivals - There are Sanxingdui, Jinmianju and Tang Hua on the streets of Chengdu. How to treat this marketing operation?

There are Sanxingdui, Jinmianju and Tang Hua on the streets of Chengdu. How to treat this marketing operation?

China has a history of 5,000 years of civilization, and countless splendid cultures were born in China. During these five thousand years, different cultures from different regions and regions finally gathered in the same river, which is the so-called Chinese civilization. Among the six archaeological discoveries just announced in 2020, these six sites have a history of thousands of years, which fully shows that there have been many splendid civilizations in China. Of course, the six major archaeological discoveries represent the archaeological discoveries of the previous year.

We can talk about the major archaeological discoveries this year. Speaking of this year's major archaeological discoveries, I believe that Sanxingdui cultural site with a history of thousands of years is the most familiar to the broad masses of the people and the most popular on the Internet. Archaeologists in China have conducted more than 30 archaeological excavations on Sanxingdui cultural site. These 30 excavations were not concentrated at the same time, but occurred one after another in more than 80 years. Sanxingdui culture has unearthed tens of thousands of cultural relics in these more than 30 archaeological excavations, but Sanxingdui site covers an area of more than 10 square kilometers, and only a small part of it has been excavated. Tens of thousands of cultural relics have been unearthed in this small area. It is conceivable that there are many cultural relics in Sanxingdui Cultural Site, which must be huge.

The most famous excavation of Sanxingdui was in 1986. Many cultural relics of great research value have been unearthed this time, and today they are national treasures. Many cultural relics unearthed at that time are the cultural relics we can see in museums. If you are in Sanxingdui Museum, you will feel very shocked. There are bronze vertical masks, bronze statues, bronze masks, golden giant, Sanxingdui Museum and so on. This is the first time, and the cultural relics unearthed for the second time are also quite eye-catching. A big bronze statue and a big gold mask were unearthed, among which this big gold mask is the largest Jin Mianju discovered since the archaeological excavation of Sanxingdui cultural site.

First, now Sanxingdui gold noodles on the streets of Chengdu hold sugar:

Since the new archaeological excavation of Sanxingdui site, Sanxingdui site has become a very popular place, and many tourists use their holidays to visit it and want to see its elegant demeanour. In Chengdu, a master from Tang Hua also innovated Sanxingdui Golden Chrysanthemum Tang Hua with his own craft. The Daikin mask unearthed this year shocked the master from Tang Hua, so the master had the idea of combining Jin Mianju with Tang Hua. And this master is also the inheritor of intangible cultural heritage.

Second, how to treat this wave of marketing operations:

Sanxingdui can appear, and our intangible cultural heritage can also be innovated. Only by constantly trying to innovate can some fields be full of vitality forever, and so can our culture.