Domestic liquor packaging design status_High-grade liquor packaging design appreciation

Domestic liquor packaging design status quo:

Domestic liquor packaging design has been significantly improved in recent years, showing a trend of diversification and innovation. The following are some of the current features of the domestic liquor packaging design:

1.Traditional and modern combination: Many liquor brands in the packaging design will be traditional cultural elements and modern design techniques, to create both traditional flavor without losing the modernity of the packaging.

2.Focus on brand image: Baijiu brands are increasingly focusing on reflecting the uniqueness of the brand and the image in the packaging design, through the unique logo, fonts and colors, to create a unique brand image.

3.Creative design: Some high-end liquor in the pursuit of unique creativity in packaging design, the use of special shapes, unique patterns or processes, in order to attract the attention of consumers.

4.Cultural connotations: Some liquor packaging design incorporates deep cultural connotations, through the inheritance and innovation of traditional Chinese culture, providing consumers with a more cultural taste of the consumer experience.

5.Green: With the increase of social concern for green, some liquor brands in the packaging design to choose environmentally friendly materials, promote the concept of green packaging.

6.Combination of art and packaging: Some high-end liquor brands will be art elements into the packaging design, through the painting of famous artists, sculpture and other ways to create a work of art level packaging.

7.Personalized Packaging: For different target consumer groups, some liquor brands launched personalized packaging design to meet the aesthetic needs of different consumers.

High-grade liquor packaging design to appreciate:

High-grade liquor packaging design usually focus on sophistication and taste, the following is a number of impressive high-grade liquor packaging design to appreciate:

1.Maotai welcome wine: golden color is the main focus.


The main color is gold, and the bottle is beautifully carved, incorporating traditional Chinese cloud and dragon patterns, showing the dignity.

2. Guizhou Langjiu: Packaged in a wooden box with a simple and generous appearance, the bottle is inlaid with traditional copper elements, expressing the design concept of combining tradition and modernity.

3. JIANNANCHUN: The bottle is made of a special ceramic material, with the traditional celadon pattern fused with modern design elements, showing the exquisite and elegant traditional Chinese craftsmanship.

4. Fenjiu: Packaged in a wooden box, the bottle is inlaid with red colored glaze, a unique design that reflects the nobility and elegance of the brand.

The packaging design of these high-grade liquor is not only pleasing to the eye, but also highlights the uniqueness of the brand and cultural connotations, providing consumers with a taste of life feeling.

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