How to write a book binding report?

Layout Structure

Color Sense

Font

Style

Cases:

Literature---Reader Sprout Young People's Digest

Science and Technology---Chinese National Geographic Popular Software

Fashion---Vogue Ruili World Fashion Court - ELLE

Body:

Whenever we design or publish any book, we need to put some effort on the look. The range of books is so broad that I decided to focus on domestic magazines.

There is no doubt that behind every successful magazine there is a need for a successful layout; the layout is all-encompassing, figuratively in terms of structure, color sense, fonts, etc., and abstractly in terms of style, readership, and so on. After the author's investigation, he selected a few typical cases among magazines (especially the more successful ones) and scanned Chinese domestic magazines in terms of layout design. Due to time rush and narrow knowledge, not many cases, for reference only.

In literary magazines, the layout structure is relatively plain because they have more textual narratives and generally express something metaphysical. A closer look at the Reader, Sprout, and Young People's Digest reveals that the Reader's layout structure is superior. In the end, it is the leader in literature, in order to avoid the fatigue caused by reading a single page full of words, "Reader" reasonable use of columns and reasonable control of the number of articles on a single page: generally in 2~3, so as not to visually produce a sense of monotony. Appropriate illustrations allow readers to savor the text and feel a sense of reminiscence; in contrast, Sprout and Young People's Digest feel slightly stagnant.

Science and technology magazines in the narrative text can not be less, because of its more esoteric must be accompanied by a lot of pictures, and because of its professional graphic collocation must be able to let a person at a glance, but also decided that the layout structure can not be complex and fancy. The layout structure of National Geographic China is almost modeled after National Geographic USA, so the success of National Geographic China is not as important as the success of National Geographic USA. Science and technology similar to the "popular software" magazine is more widely popular in the IT world, belonging to the rookie and intermediate are more love to see, his layout is characterized by color but not flashy, suitable for men's taste. Can grasp such a degree, the layout designer to express admiration.

The most popular nowadays is perhaps the fashion category. The market for fashion journals has taken on a vibrant look in just a few years. Older magazines are getting flashier and newer ones are appearing all the time. Once upon a time at the newsstand, a magazine in a neat row, in which there will be a few full-color coated paper printing, the cover of the beautiful fashion magazines appear particularly eye-catching. But today's newsstand, a variety of magazines to put more than one, a stacked one, can show a whole face of the magazine are rare, and, a book than a gorgeous, a book than a bright, dazzling. Fashion" "Ruili" "World Fashion Court - ELLE" can be said to be the best of such magazines. Fashion" and "ELLE" will position themselves in the high-end magazines, layout structure aggravated by the humanist atmosphere of the fashion family, Ruili due to the positioning of a slightly mid-range version of its version of more inclined to lovely, warm, but the feeling of its messy and childish.

Color sense

Many times, a good layout is destroyed by the wrong choice of color scheme. In fact, color schemes are a powerful weapon to sublimate the structure of a layout. If colors are used carefully, you are likely to get unexpected results.

The choice of color depends on "visual perception". For example, colors for women's themes are often pink, lavender, bright orchid, or peach. Colors for children's themes are usually warm yellow, sky blue, orange, red, soft green, or bright purple. Colors for medical-related themes are seawater green, emerald green, dark and shades of gray. Nature-related themes, or special color schemes that are contrary to the traditions of the society can use some warm colors such as red, black, and bright yellow. The color scheme should vary according to the theme.

In literature, the Reader and Young People's Digest often use a solid navy or dark green, and even if a brighter red is sometimes used it is surrounded by a color scheme to make it look restrained.

In the technology category, National Geographic clearly uses warm colors like red, black, and bright yellow, which of course is presumably from National Geographic. Popular Software, on the other hand, prefers to use colors that are less bright and more transparent as the base color of the page, and the text often uses colors that match the base color so that it doesn't get tired after a lot of reading.

In the fashion category, pink, mauve, lemon yellow, bright orchid or peach are obviously used a lot. These feminine colors not only attract women's eyes, but also reveal the taste of fashion. It can be said that at this point, "Fashion", "Ruili" and "World Fashion Court - ELLE" reached a tacit agreement. However, after investigation found that the purple color used to frequency seems to be higher than the other.

Fonts

After the color scheme, it is the "fonts" that can perfectly and appropriately express the ideas. Fonts are divided into two categories: Serif fonts, which are composed of Times New Roman, Caslon, Caxton, Souvenir, etc. Sans-Serif fonts are composed of Helvetica, Zurich, Verdana, Arial, etc. Serif fonts are often used for headlines, and Sans-Serif fonts are often used for headlines, and Sans-Serif fonts are often used for headlines, and Sans-Serif fonts are usually used for headlines. Serif fonts are usually used as headlines and headlines, and Sans-Serif fonts are usually used as body text or repetitive information. It actually corresponds to Sung and Black in Chinese.

Generally speaking, Song font conveys a sense of showiness and literacy, so it's heavily used in literature -- Reader, Youth Digest -- and bold seems to be useful for literature only as a headline to look eye-catching. And is widely used is Chinese in Song, after turning the magazine scrolls come, let a person naturally calm down to read and nourish the mind. Strangely enough, more fonts are used in "Bud", with young round, new Wei and italic all being used, and not infrequently, probably due to the low age of its readership.

Possibly in order to express rigor and rationality, almost exclusively in the science and technology category in bold, whether it is the body or the title of the National Geographic and Popular Software is not so.

Bold is prevalent in the fashion category, and Song is interspersed with young rounds. Comparison, "Fashion", "Ruili", "World Fashion Court - ELLE" are almost all in bold as the body, the difference is that "Fashion" and "World Fashion Court - ELLE" more favor to use Chinese Song as the title, and in "Ruili Almost no traces of Song can be seen, and most of the titles are in bold with changed thickness and size, and a small number of young rounds also appear.

Style

As a designer, sometimes we are against style, the formation of a fixed style means the rigidity of the self, but the style at the same time is a reflection of character, preferences, experience, cultivation, but also a sign of maturity, that "to understand the same, in order to walk alone on the edge". However, style seems to be a bit abstract for magazines, it is a metaphysical thing, all the figurative factors together in order to have a style, in other words, purely different fonts and so on can not be called different styles.

The author believes that in the literary category, "Reader", "Sprout" and "Youth Digest" are now intellectual style, which is more rational among similar magazines. While magazines like "Zhiyin" and "Family" are more intimate, or can be said to be a gentle style. This probably explains why it's so hard to see the male half of the population reading "Zhiyin" or "Family" with great interest.

In the science and technology category, it's clear that National Geographic is more atmospheric than Popular Software; after all, the former touches on nature, with its wilderness and ruggedness blowing in the natural wind. And the popular software because of its readership age after all, its style can be said to be jumping with serious.

"Fashion" in the style of the difference is also more obvious: "Ruili" lively and lovely sensibility, "World Fashion Court - ELLE" "Fashion" is more mature wisdom and rationality, of course, this is closely related to the readership. The former readers are generally lower in age and purchasing power, while the latter two are stronger than the former in both taste and wallet.

Ends

Currently, the quality of China's IT, popular science, and fashion journals is quite close to that of their international counterparts; there are brands like World Garment World and Newton's World of Science that are in sync with the big international magazines, as well as brands like Vogue and National Geographic, which are a fusion of the East and the West, and a combination of the local and the international. And although popular periodicals like The Reader don't have a very flashy layout, they still do a good job of harmonizing their packaging with their content.

Personally, I think that due to the popularity and popularization of magazines, it has a richer layout than ordinary books. With the social division of labor more and more detailed, I believe that the "book layout" will be divided into "magazine layout" this one.