Will e-commerce eliminate the middleman Know

E-commerce does not eliminate the middleman.

First of all, first of all, not to say whether e-commerce can eliminate the middlemen, itself disintermediation is a pseudo-proposition. Before the emergence of e-commerce, there are a large number of businessmen who are engaged in some unique business models with the help of this reason. The Chinese heart is willing to accept that a commodity has production costs, but is not willing to believe that it has distribution costs, display costs, brand costs, information costs and emotional costs. Due to the existence of intermediaries, the workload between the upstream and downstream can be reduced to the point that enough to complete the transaction, otherwise, whether it is the flow of information, capital flow and logistics there will be a variety of problems, not to mention that there are such as the "trust between the two sides of the transaction" such as the intangible exchanges.

Second, the e-commerce itself is a middleman. We are familiar with those Carrefour Walmart RT-Mart Metro purchases have gone to Taobao, Jingdong, Tmall, 1 store, I buy network. In fact, the so-called do not earn middlemen spread is non-existent, the business to survive, do not earn the difference can only charge more, and ultimately a front and back office relationship only.