What is micro marketing? Briefly summarize the introduction of micro marketing.

1. Micro-marketing is based on the transformation of marketing strategy, focusing on the realization of every detail through enterprise marketing planning, brand planning, operation planning, sales methods and strategies, and achieving new marketing breakthroughs through traditional methods and Internet thinking.

2. Micro-marketing is a combination of traditional marketing and modern online marketing. It is a series of processes that take the mobile Internet as the main communication platform, cooperate with traditional online media and mass media through Weibo WeChat and other applications, and establish and strengthen the relationship with customers and realize customer value through manageable online and offline communication.

3. Micro-marketing is not WeChat marketing, but WeChat marketing is an integral part of micro-marketing. The combination of Weibo, WeChat, WeChat public platform, micro-website and APP at the same time is not micro-marketing, they are all part of a tool or method to realize micro-marketing.