BNPL company moves against the trend. Is non-traditional payment a "good cake"?

Non-traditional payment is not a "good cake", and this cake will get worse and worse. In today's economic environment, many people will use mobile phones to pay, and with the continuous development of China's economy, traditional payment has been eliminated by the times. Moreover, more consumers tend to pay online by mobile phone, which is not only convenient, but also drives consumers' enthusiasm for consumption.

According to international media reports, Cover, the largest unicorn in Europe, is a pioneer player of bnpl. However, after the realization of online payment, the company has been full of money, but the company has to go upstream, give up online payment and implement the traditional payment model. This behavior of the company is nothing more than trying to commit suicide. After all, consumers nowadays are keen on online consumption. If the traditional payment method is used, all the products of this company will be unsalable. During the epidemic, the popularity of e-commerce attracted the attention of many consumers. However, this company wants to use traditional payment to counter the demand, so this payment model is completely infeasible for e-commerce, so this is not a good cake.

The company's traditional payment model is not as good as expected.

You know, this company is still expanding its global footprint, because it has tasted the sweetness brought by e-commerce, because online payment really facilitates consumers to buy products online, but this company is about to use the traditional payment mode, so this will undoubtedly bring the company into a fire pit, and its traditional payment mode has been eliminated by the market. Under this payment mechanism, if it does not keep pace with the times, it will definitely be abandoned by consumers, so its behavior will only reduce the sales rate of products. abstract

Generally speaking, this company is carrying out a lot of financing, with a market share as high as $45.6 billion. You know, this company can earn so much money because of the convenience brought by online payment. Nowadays, adopting the traditional mode is bound to have an impact on sales performance, so this company should not adopt the traditional payment mode, which will only lead it to the abyss of bankruptcy.