Traditional small and medium-sized enterprises want to do Internet marketing, what to start?

Free promotion for some enterprises is still very necessary, because, in the early stage of the business will be involved in the capital is always, so, had to choose the more cost-effective way, of course, free promotion of the way there are many, such as the following:

Free promotion way a: group send

Group send this promotion has come to the

Advantage: you can trigger a lot of users in a short period of time

Disadvantage: it will result in blocking, the account cost will be high

Solution: if you want to promote in this way, you can carry out refined operation, for example, you are doing maternal and child products, you can build a persona in multiple platforms to build their own image, so as to make themselves into the KOL of this industry. This is a current direction of this free promotion.

Free promotion mode 2: Self-media and short video

Self-media and short video is now the hottest way of free promotion, with the help of the platform's recommendation algorithm, the corresponding content production, through the high-quality content triggered to the demand for users. The regular practice of this kind of promotion is to carry, with the algorithm update, carry is not very effective.

Advantage: the accuracy of the user is relatively high

Disadvantage: the content will be exhausted

Solution: carry in the early stage, and upgrade the content in the later stage.

Free promotion way three: search optimization

Search optimization is the most traditional way of free promotion, the technical content of which is also relatively high, if, if you have their own website, you can optimize the site, so that your industry keywords in the search engine show. If you don't have a website it's possible, just not the same approach. Without a website, you can send your promotional content to major websites for keyword ranking.

Advantage: once ranked, it will be stable for a long time

Disadvantage: the effectiveness of a long time, the need to have a certain technology

Solution: you can start from the external optimization, through the major forums, websites, soft platforms, as much as possible, content release, first of all, to let their own industry information in the search engine to have to show, and then, then slowly learn SEO knowledge.

Written in the back:

There are a lot of ways to promote free of charge, the current mainstream and have the effect of nothing more than these kinds of, like the screen, these methods, but also through the evolution of SEO; microblogging microblogging and self media belong to the same kind.

Entrepreneurship is not easy, wish success.