Red legend, why does Santa Claus wear red?

Speaking of Santa Claus, a well-known fairy tale figure, everyone should have the image of a kind old man wearing a red trousers, a cotton-padded jacket, a red hat and a white beard. But how did such a classic image come into being? Why does Santa Claus wear red? Today's western festivals will introduce you.

In the myths and legends of western countries, Santa Claus is a mysterious figure who gives presents to good children on Christmas Eve. He is plump and has nine reindeer with different names. Legend has it that every night on February 24th of 12, he would drive a sleigh pulled by nine reindeer, enter the house from house to house through the chimney, and then secretly put gifts in socks and put them under the bed of a good boy or under the Christmas tree beside the fireplace.

The image of Santa Claus is said to come from saint nicholas, a kind bishop who lived in Asia Minor in the 4th century. After his death, people called him a saint. He is kind, generous and kind to children. As time went on, Santa Claus became his nickname. In the eyes of people all over the world, Santa Claus is an image of a grandfather who wears red clothes, red trousers, has a white beard and a tall smiling face, flies around the world in a sleigh pulled by lovely reindeer and gives gifts to good children.

But in fact, Santa's costume was not like this from the beginning. It is said that Santa's robe was not red at first, but green. /kloc-At the beginning of the 7th century, people will decorate their homes with green plants in winter solstice. Because everyone believes that green plants have the magic power to resist the cold, Santa Claus, who is also considered to have magic power, becomes the image of an old man in green clothes.

Then the problem comes again. Why did the classic image of Santa Claus become wearing red? The answer is unexpected.

193 1 year, in the face of the decline in winter performance, Coca-Cola began to put Christmas advertisements in newspapers and magazines. Coca-Cola hired a talented commercial illustrator Haddon Sundblom to create the image of Santa Claus for Coca-Cola. Dressed in red and white, this Santa Claus, with a kind smile and round cheeks, took off his hat and held Coca-Cola in his hand, reciting the most famous advertising slogan "Time to refresh" launched by Coca-Cola on 1929.

After that, Coca-Cola successfully unified the different versions of the image of Santa Claus that have spread all over the world. Today, it has become a globally recognized standard image: red dress, red pants and white beard, tall and smiling face. This image is quite in line with the aesthetics of China people. Festivals and festivals like to decorate with all kinds of red.

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