Art Design Lecture 15 Lecture 9 _ Green Design and Humanized Design 03

Third, Nordic design-green humanized design

The artistic design in Nordic countries is a model of green humanized design. Art designers make good use of natural materials and local materials, emphasize organic form and harmony with the environment, attach importance to humanistic factors and humanistic care, and design works are very "human".

The democratic concept of universal economic prosperity, social democracy, political stability and serving the public in Northern Europe is deeply rooted in the hearts of the people. Designers generally have a strong sense of social and moral responsibility and a strong sense of ecological environment protection, and take good care of special people, the elderly, women and children.

(A) Humanized design mode

1, scientific and humanized design

The humanization of Nordic design is based on solid science. Designers attach great importance to making full use of the achievements of modern science (including humanities and natural sciences) and technology in design to explore and express the internal and objective laws of things. The works created by designers make full use of the achievements in ergonomics, environmental psychology and ecology to create excellent designs that are scientific, reasonable, comfortable, caring and respectful.

Nordic humanized design adheres to the principle of "truth", that is, humanized design is humanized first to meet people's scientific physiological and psychological needs. Truth is the foundation of goodness and beauty. Nordic designers always treat every detail of design with a scientific attitude before each design. In terms of Excellence, Nordic designers set an example for design practitioners all over the world. Therefore, the humanized design in northern Europe is scientific, and it pursues the humanization of the real essence of design.

One of the fine traditions of Nordic design is to always take "people" as the center and theme, tirelessly carry out design research and exploration, and constantly explore and explore new "design truths". Designers can always adhere to the people-oriented design purpose and firmly put this purpose on the cornerstone of science.

2. Natural humanized design

Nordic design is humanized, natural, warm and full of human touch. Designers are very good at learning design methods and aesthetics from nature, and they are the smartest and most perfect designers. Design has changed the purely modernist design form and vocabulary, which is completely opposite to the natural form. It seems that the design works are not made, but grow naturally from the vibrant roots like plants. The organic form design full of natural ecological interest in Nordic design was initiated and created by alvar aalto, and later Bruno Mei Sen further promoted its development.

Nordic designers respect nature, establish close relationship with nature, draw rich nutrition and inspiration from nature, establish a humanized design system with the characteristics of natural harmony, creatively understand and express humanized thoughts and ideas in design, and urge people to further form a natural outlook on life, dispel the blind worship of machine civilization in modern society through design, and express a new value system and concept of harmonious coexistence between man and nature.

3. Humanized design

Nordic humanized design is full of humanistic care. "Scandinavian designers still maintain the value of humanitarian design, and it is this value that correctly understands the essence of labor science: adapting machines and tools to people."

Taking Denmark as an example, walking on the streets of Denmark, whether it is the logo of the building or the name of the company, is designed just right. Road signs, advertisements, posters, garbage bins, lounge chairs, mobile kiosks selling hot dogs, etc. They are all designed and manufactured under the premise of systematic planning, and naturally and harmoniously integrate with the surrounding buildings, showing the infinite charm of design.

Nordic design is also a world-recognized model in caring for the elderly, children and special people. This design concept full of humanistic care embodies the starting point and destination of Nordic people-oriented design, pursues the life essence of design, and emphasizes the harmonious life between man and nature, man and man, and man and things. Unlike Italy, the United States and Germany, which regard design as art, commercial means and tools of reason and order, Nordic design fully expresses the essential characteristics of respecting, caring for and pursuing design to serve people.

(B) the green design model

Nordic green design is based on designers' strong ecological and environmental awareness, respecting, inheriting and developing excellent design traditions, and based on Nordic people's concept and attitude of advocating a simple and healthy lifestyle and living in harmony with nature.

1, the green design concept of sustainable development

The green design concept of sustainable development is the essence of Nordic design. Nordic countries generally have a strong sense of environmental protection. People love nature and live in harmony with it, calling themselves "sons of nature". This long tradition and profound social and ideological background have prompted Nordic design to spare no effort to actively explore in the field of ecological design, and constantly achieve new achievements and gains.

Nordic designers pay attention to how to make the most reasonable and effective use of raw materials, especially recycling, especially the use, development and utilization of natural materials, traditional materials and local materials. Designers use traditional materials that Nordic people are familiar with and love, adjust measures to local conditions, and create works that not only meet the needs of industrialization and standardized production, but also have regional and national characteristics according to local natural conditions, geographical environment and living habits. At the same time, designers pay attention to how to make full use of natural energy, reduce environmental pollution and consumption of non-renewable energy, and how to develop and utilize waste materials again.

The rocking chair designed and manufactured by Tim Seri, a young Finnish designer, is made of synthetic plastics and raw materials synthesized from waste plastics, which can be recycled. The geometric chair designed by designer Bird Vatri Stowe with the scraps of wood processing factory is a new attempt of ecological design. It is this strong sense of environmental protection and care that further forms the green design concept of sustainable development, and urges Nordic design to keep advancing and exploring on the design road of sustainable development.

2. Simple and natural green design style

Green design emphasizes moderate design, healthy design and durable design, which coincides with the fine design tradition of Nordic design advocating simplicity, elegance, naturalness and authenticity.

"The strength and charm of exquisite works in Nordic design lies in the wonderful capture through the complex and orderly treatment of modern technology.

To feel the fleeting and elusive impression of the world, the viewer is pleasing to the eye and amazed. The vases and wooden plates designed by Tapio Virkkala, a famous "intuitionist" designer in Sulan, are simple and natural, which embodies the naturalism and romanticism of the designer's genius.

Nordic designers advocate the design principle of "simplicity is beauty", and they constantly create simple, natural and classic legends under this principle. The concept of green design in Nordic design has changed from a spontaneous and unconscious state to a conscious and conscious understanding and practice. Due to the natural nature of the Nordic people and their admiration for natural beauty, Nordic designers have always attached importance to and admired the simple and natural design style, believing that artificial carving and decoration are the expression of human weakness and inferiority, and they are moaning without illness, so they emphasize the perfect expression and application of the natural characteristics of design.

3. Green design guides green lifestyle.

The green design concept of sustainable development and the simple and natural green design style guide people to pursue a simple, natural and healthy lifestyle. They are not simply worshipping money, but pursuing the improvement of their own quality, pursuing rich spiritual life, healthy entertainment, stable family relationships, beneficial outdoor sports and friendly interpersonal relationships, yearning for and yearning for nature, not interested in luxury things, but inclined to be simple and natural. Through green design, people have learned to advocate simple happiness. This is in stark contrast to many countries that succumb to consumerism, commercialism and formalism in design.

Design is life. Design guides and designs people's lives. Nordic green design and Nordic "green" life complement each other. Designers design from the nuances of life, design based on life, stay away from the troubles of internationalism, commercialism and instrumentalism, and serve a healthy and simple life with a healthy and simple mind.

The highest state of life style should be to live artistically, get rid of all material and spiritual constraints, and be a simple, happy and healthy person. Green design further helps people to realize a beautiful life in their hearts, build a complex system of modern simple life, build a literate, open and material-free society, and guide people towards sustainable development. This is the highest realm and concept of green design, and it is also the motivation and expectation for people to explore in the field of green design.