What are the overall website optimization strategies and programs?

A, website positioning

While doing SEO optimization, we first need to first confirm the website optimization of the ultimate SEO goals, with a clear goal to better arrange the specific work.

This goal can be long-term, strategic, can also be short-term, but whether short-term or long-term, our goal setting must be achieved under the premise, do not set a simply can not be accomplished out of the goal, and then the goal will be broken down into specific monthly, weekly, daily milestones.

Targeted at the target population is a variety of social levels of people, the application of the computer network is relatively inconsistent, a clear site to visit the population, to promote on the Internet, it is necessary to promote the branding of the treatment of the disease, the effect of promotion, real life word-of-mouth publicity to promote the natural optimization of the effect will be better than the bidding.

Two, competitor analysis

For the site's target groups and services can be communicated through the website or directly with the customer to understand, for the analysis of competitors, there are a few key points:

1, the basic data: the age of the site, the amount of inclusion, the inclusion rate, the freshness of the snapshots.

2, station optimization: the design of the TITLE, description of the writing, emphasis on text, paragraph headings (H1, H2 and so on), URL processing, link depth, the use of Nofollow, directory page and content page optimization and so on.

3, external data: the number and quality of external links, site-wide external links, home page external links, brand awareness.

Three, the target group analysis, to determine the site keywords

For the method of analyzing keywords, it is recommended that you can start from the following points:

1, research competitors' website keywords.

2, keyword mining tool: here especially recommended to search outside the network (do SEo people are on the site) seo inside the tool of the book, digging word tools have

3, search engine drop box and related searches.

4, Q&A platform long-tail keyword mining.

Four, the development of website SEO optimization

1, station optimization

(1), station structure optimization

The structure of the site should be clear, the layout should be reasonable, refused to redundant code, refused to a large number of JS script and FLASH animation, the impact of the site's opening speed, the column settings should be clear and easy to see, so that visitors browse up clear and concise.

(2), station links

For the links and internal links of the site, the need to do is:

a, dynamic station modified into static or pseudo-static (need technical support)

b, control the number of internal links to the article,

c, link to the object of relevance to be high,

d, to give the important web page relatively many links,

e, URL unification, the use of absolute path, do a good job of 301 redirection.

The benefits of doing so are: easy to browse between pages, improve the efficiency of search engine crawling, the theme is focused so that the keywords in the subject has the advantage of ranking.

(3), SEO details optimization

For a professional SEO, it is recommended that you also pay more attention to some SEO optimization details, such as:

a, the title of the title of the writing, the picture of the ALT tag.

b, reasonable layout of keywords and keyword density (in the title, tags, description text), description settings.

c, long-tail keywords record sheet.

d, sub-navigation, directional anchor text, the first appearance of the inner page of the anchor text with black.

e, do a good job of page content relevance, adhere to the original article content updates.

(4), the competitor's keyword analysis

a, look at the site within the chain and the external chain, whether the external chain is strong, the internal chain article is good anchor text.

b, look at the location of the keywords in the title, whether on the first page and repeated, whether the site is doing around the word.

c, look at the competitor's home page of the external links.

d, the location of the distribution of keywords, the URL of the link (is the main domain name or internal pages are doing).

e, look at the size of the site, the age of the domain name, inclusion, update mechanism.

(5), increase the site map, do a good job of 404 error page

When the spider into the site, the site map as a good guide, the spider is easy to enter the site of the corners of the site, so we have to SEO optimization according to the needs of the establishment of a reasonable site map.

Another is the 404 error jump page, about 301 redirect files and 404 pages, there are a lot of people will not do, there are some webmasters do not 404 return code, in fact, these two pages are still very important, a prompt role.

2, off-site optimization

For the site's off-site SEO optimization, mainly through the construction of external links, the main ways are: links, blog comments (message), forum signatures (posting), Q&A platforms, wikipedia, classified information promotion.

Fifth, the site staffing

Generally speaking, an ordinary website needs to be equipped with the following personnel: 2 website editors, external chain specialist 1 person.

Sixth, the website effect monitoring and analysis

To be operated for a period of time, as a professional SEO optimization personnel, need to do is to analyze the website SEO optimization effect analysis and evaluation, the effect of the monitoring allows us to clearly understand the SEO work this time the return on investment, and what is needed to improve and so on.

1, statistical website access data, analysis of visitor resource information, analysis and summary of ways to increase traffic.

2, for the placement of keywords for statistical analysis, totaling different time, space on the keyword heat, at the same time for this site keywords have the effect of constantly analyze and improve, especially in the activities of the event impact at the same time.

The analysis of statistical data includes analysis of the traffic statistics system and server logs, through the analysis of these data, the same can understand the benefits of the entire SEO program, including customer conversion rate, which keywords have a high rate of conversion, new keyword selection and so on.