What is the customer acquisition cost of online stores? What is its calculation formula?

The customer acquisition cost of online stores is the cost incurred by outlets to acquire customers. The calculation method is as follows:

First of all, the customer acquisition cost of online stores refers to the cost incurred by online stores to acquire new customers. Secondly, to calculate the customer acquisition cost, the usual method is the total marketing expenses plus the total sales expenses divided by the number of new customers, which is the basic customer acquisition cost calculation formula. In practice, there will be a difference between the number of new customers and the number of transactions.

Skills of obtaining customer dimension in network operation;

Shop renovation update: improve the conversion rate of shop browsing!

Refresh the ranking of online stores: it can make customers' online stores rank high in their respective channels.

Update online store data: Keeping information updated is an effective way to improve search results.

Continue to publish general information: update the information to the time of day.

Publish new information: The frequency of updating information content and the amount of content have a great influence on the ranking of the website.

Message reply: some visitors will have purchase intention after browsing the online shop, and leave a message on the message board asking for detailed information about related products or services. Responding to the message in time or communicating with the person who left the contact information by phone is an important way to facilitate the transaction.

Improve the click-through rate of the website: The click-through rate of a website will also greatly affect your ranking.