What is the use of small program for to the furniture industry

The traditional furniture industry usually adopts the sales method of physical stores, and the good or bad sales rely to a large extent on the offline traffic of the stores to decide.

With the development of the mobile Internet, WeChat small program is an open tool, whether it is payment, or online communication, so that information and services at hand. Furniture+Small program brings users a different home experience; consumers can find nearby merchants online stores, view store information, participate in activities, book or buy furniture through the small program. Small program support online browsing products, through the AI recognition technology to find the desired furniture, consumers can first go to the small red book grass platform or other consulting platform to get their favorite furniture; AR dress up technology can help consumers find the desired furniture immediately after the furniture to experience the furniture in the space to present the real effect.

For furniture merchants, small program + furniture will be a new marketing channel to solve market problems.

1. Online and offline store integration

The merchants can display the products online through the small program, including the product style, parameters, price, purchase evaluation, etc., to the user to show a full range of products, so that the user to obtain detailed product information, convenient for users to choose, to improve the user's experience, stimulate the user's desire to buy.

2. Supplemental Merchant Traffic Entry

Merchants focus on the user experience, attracting traffic and customer acquisition is the most direct purpose. In addition to building the official website and public number in the WeChat small program, you can also do WeChat social fission, such as common WeChat blasting activities, friends help to get discounts, group solitaire, group red packet rain and other marketing activities to guide users to buy furniture.

3. User data precipitation

Marketing activities, is a conversion method used by many businesses. But often after doing activities, user data is lost, it is difficult to collect with the classification of the customer, the customer's hierarchy, the user's preferences, the number of times the user has purchased and so on. However, the small program + furniture industry, can precipitate user data, used to guide the purchase of products, activity marketing decisions, user operations and so on.