Domestic marketing channels

Domestic marketing channels include paid advertising and offline promotion.

1, paid advertisement

Paid advertising is a way to gain exposure and traffic by paying the advertising platform. Common paid advertising channels include search engine advertising, social media advertising and banner advertising. The advantages of paid advertising are strong controllability, quick access to traffic and exposure, and optimization of advertising effect through data analysis.

2. Offline promotion

Although digital marketing channels are becoming more and more important, traditional offline promotion still has certain advantages. For example, attending exhibitions, holding activities and distributing leaflets. Offline promotion can help enterprises communicate face-to-face with potential customers, establish relationships, and enhance brand image and popularity.

Matters needing attention in marketing promotion:

1, monitoring of marketing effect

Its purpose lies in the scientific distribution of marketing channels. The monitoring of marketing effect can be divided into four steps: the first step is to set the promotion goal and make clear the direction; The second is data monitoring, which aims to provide decision-making basis data support for the follow-up work; Thirdly, the analysis of channel cost and user value is helpful to the follow-up promotion work. Fourth, marketing channel optimization, targeted in-depth optimization and promotion of some promotion channels, and timely abandonment of platforms with poor results.

2, marketing effect tracking

The main purpose of marketing effect tracking is to supplement and improve the monitoring of marketing effect and avoid unnecessary waste of manpower, financial resources and material resources in the marketing process. Including advertising effect tracking, brand image tracking, channel construction tracking and customer satisfaction tracking. Wechat business monitoring system can monitor the internet marketing effect of enterprises in real time, analyze and help enterprises understand the situation from the perspectives of time, space and channels, and improve the tracking efficiency of marketing effect.