Group Information of Tianjin Daily

Tianjin Daily Newspaper Group was established on August 21, 2002. Now it has ten newspapers, two magazines and a network of newspapers and magazines with Tianjin Daily as the leader, which consists of Daily New News, Tianjin Youth Daily, 100 Days of Holiday, Cai Feng Daily, Fans Newspaper, Car World, New Wide Angle, Blue Shield, and Tianjin Daily - Electronic Edition, etc., with a total circulation of more than 1 million copies per day. Tianjin Daily Newspaper Group follows the requirement of "three close to", the general idea of "adhere to the correct orientation, join the market competition, bring out the first-class team, and run a big newspaper style" and "news depth, operation width, brand brightness" as determined by the social committee. In accordance with the general idea of "adhering to the correct orientation, engaging in market competition, bringing out a first-class team, and running a big newspaper style" and the operation idea of "news depth, operation width, brand brightness" determined by the social committee, the company grasped the orientation, insisted on the innovation, and did a good job in the cause, made the industry bigger, and formed the authoritative media, big newspaper style; and formed the good situation of producing results, talents, and benefits.

Faced with the background of economic globalization, global informatization and information technology, Tianjin Daily Newspaper Group has integrated into the trend of new digital content industry with more open eyes and stronger innovative spirit. Through market-oriented operation, it has set up a joint-stock network technology company and a software company, applied the "two-dimensional code" technology, joined the "National Digital Newspaper Laboratory" of the State General Administration of Press and Publication in the first batch, innovated the form of foreign propaganda, and created the Chinese satellite newspaper for the first time in China, which has made Tianjin Daily published in 39 countries around the world. Tianjin Daily landed in 39 countries in the world and a series of initiatives, the full implementation of the Group's digital newspaper strategy, at a higher level to realize the advantages of traditional media and digital media docking, promoting the Group's various undertakings to flourish, to ensure the influence, competitiveness and ability to guide the traditional print media in the pluralistic pattern of communication, and to become the leader of the online newspaper industry in Tianjin and the disseminator of culture.

The Group also owns three joint-stock companies, namely Daily New Media Development Co. Among them, Daily New Media Development Co., Ltd, as the largest logistics and distribution company of national media, has a distribution and delivery team of nearly 3,000 people based on 550 new kiosks of Tianjin Daily. In August 1999 and January 2001, Tianjin Daily underwent two major revisions, constantly strengthening its visual news coverage and opening up "Theory and Innovation" and "Wealth Watch" according to the new needs of readers, "Life Channel", "Reader Service" and other weekly magazines or special editions, and from January 1, 2001, launched a colorful newspaper to enhance the overall image of the newspaper; January 17, 2003, Tianjin Daily was once again revamped, highlighting the politics, economy, and personalities. On January 17, 2003, Tianjin Daily was revised again, highlighting politics, economy, people, covering various fields such as communities, enterprises and organizations, and insisting on "close to the reality, close to the masses, close to life" to make the newspaper a reality. 2002, Tianjin Daily's advertising revenue amounted to 110 million yuan, almost doubling that of 1999, and the newspaper's advertising revenue has increased by more than 10 percent.

While transforming the organ newspaper, Zhang Jianxing was thinking about the variety structure of the newspaper.

On January 1, 2000, the Daily News was launched, located in the mainstream media, mass news, news to the most ordinary, grass-roots level of the people to see; the newspaper on the big picture, broken news; distribution of the evening paper to learn from the market to march. Circulation was 350,000 in the first year, 500,000 in the second year and 1 million in the third year; advertising revenue reached 100 million yuan in the second year and 150 million yuan in the third year. It was known as one of the fastest growing newspapers in China. The emergence of the Daily News developed the morning newspaper market in Tianjin and injected new blood into the newspaper competition.

In August 2001, the weekly newspaper Holiday 100 Days, which is located in fashion, entertainment and leisure, was launched. They put forward the idea of "locking the target readers and distributing them accurately", and the circulation reached 170,000 in one year, which took control of the weekly newspaper market in Tianjin.

In May 2002, it merged with Tianjin Youth Daily and put forward the slogan of "News, New Knowledge, New Life", doing in-depth news and city orientation. It became popular with young people and by the end of the year it had more than 100,000 copies.

Three years to run three newspapers, the initial realization of Zhang Jianxing's goal: bigger organs, adjust the structure of the party newspaper, and broaden the newspaper economy. Now Tianjin Daily Newspaper Group owns six newspapers, two magazines and one website, becoming one of the most competitive media groups in Tianjin.

To take off, there is still a basic component on the launching pad that needs to be built -- the newspaper economy. Or rather, a media group facing competition, after completing its product restructuring, must then remodel its marketing structure and investment structure.

In August 2001, Tianjin Daily Newspaper, Tianjin Tianyao Pharmaceutical Co., Ltd, Tianjin Tianshili Group Co., Ltd, Shanghai Fosun Information Development Co. In the operation of this event, tianjin daily the implementation of the municipal party committee to care about people's lives and their own distribution network construction, investment structure adjustment, etc., take the party newspaper's intangible assets advantage of the company's controlling interest, sufficient funds and more than 500 kiosks of the right to operate, for the newspaper group's distribution network construction has taken an important step forward. In the words of Zhang Jianxing, "Party newspapers should make full use of their political resources, policy resources and monopoly resources and apply them to the market." According to this idea, they also set up Holiday Media Advertising Development Co., Ltd. and let 10 million yuan of operating rights, the newspaper accounted for 51% of the shares, with an eye on the tourism industry; in 2003, they plan to cooperate with the education sector to make use of the old building of the former Tianjin Youth Newspaper to do the training industry, and try to expand the breadth of their business.

In the construction of this launching pad, Zhang Jianxing has completed the transformation from media operation to media management, formed the value-added advantages of the party newspaper group, and made sufficient preparation for the take-off. Now Tianjin Daily Newspaper Group has formed a daily newspaper, morning paper, afternoon paper rolling publication, general newspaper, specialized newspapers each occupy the market structure, the overall circulation of 1.7 million copies, two years benefit quadruple, in 2001 profits of 67 million yuan, in 2002 and 43.7% growth. Theoretical articles published: "Multi-pronged Approach to Build Healthy and Harmonious Doctor-Patient Relationship" (People's Daily) "Building a Harmonious Culture of Openness and Innovation" (People's Daily) "Humanistic Connotation of Medical Science" (People's Daily) "The Three Basic Characteristics of a Harmonious Socialist Society" (Guangming Daily) "Academization is the Wrong Path of Philosophical Research" (Qiushi). The Lessons of Foreign Ruling Parties for China's Construction of a Harmonious Society (Party Building Research) Macro Analysis of Harmonious Doctor-Patient Relationship (Xinhua) Adherence to the Scientific Outlook on Development and Improvement of the Quality of Higher Medical Education (China Higher Education Research) The Two Dimensions of Building a Harmonious Society and Culture (China Higher Education Research) The Academic and Social Standards of the Quality of University Education (University Teaching in China) A Deep Understanding of the Philosophical Connotation of the Socialist Concept of Honor and Humor (Tianjin Daily) Two Dimensions to be Grasped in Building a Harmonious Society (Tianjin Daily) A New Round of Emancipation of Ideas and the Scientific Outlook on Development (Tianjin Daily)