Traditional Culture Encyclopedia - Traditional festivals - The difference between internet insurance and traditional insurance

The difference between internet insurance and traditional insurance

1, product insurance type

Traditional insurance: it requires high professionalism, mainly including life insurance, health insurance, high-end medical care, old-age care, education and other long-term large-scale insurance.

Network insurance: personalized, directional and innovative micro-insurance, generally including accident insurance, travel insurance, auto insurance, account security insurance and major insurance with relatively simple insurance liability.

2. Customers

Traditional insurance: middle-aged and elderly people are used to buying insurance through insurance agents.

Network insurance: As the main force of the next generation of social development, you can trust the network insurance information (convenient, think you have the ability to make your own judgment) and order it yourself.

3. Cost

Traditional insurance: the time and labor cost of buying insurance in traditional mode is obviously higher than that of online insurance.

Network insurance: reduce insurance intermediate links, reduce costs, and have higher cost performance.

4. Insurance channels

Traditional insurance: Online marketing channel is the most traditional marketing channel. Just like an insurance company opening a physical store, people enter the store to choose their own products, communicate face-to-face with customers through insurance consultants, and sign contracts to configure their own insurance.

Online insurance: Everything can be sold through the Internet. Now, through mobile phones and computers, you can carry out professional online insurance on Alipay, WeChat official account, web and App, saving the trouble of choosing online physical stores.