What are the common misunderstandings of novices doing self-media? These ten misunderstandings are summarized and suggestions are put forward. ...

In order to make newcomers from the media take fewer detours and have a correct understanding of the media, I have summarized several common misunderstandings in media, hoping to bring you enlightenment. Myth 1: Being from the media will definitely make money. There is no difference between the media industry and other traditional industries, and they are all competitive. If you want to survive and make money in this field, you must be better than others and go to the top of the pyramid, so that you can make a lot of money. Myth 2: To be self-media, you need to have enough knowledge accumulation and experience reserves to be self-media, which is not as difficult as you think. The times are developing, and the way we acquire knowledge is also changing and accelerating. We can quickly get the essence of knowledge and the answers to questions through the Internet. As long as you learn the ways and means, everyone can do a good job from the media. Myth 3: Crazy pursuit of hot spots can quickly accumulate users and increase reading. Hotspots can indeed bring a lot of traffic and quickly attract users' attention, but hotspots are highly competitive if you chase them and others chase them. After a long time, it is not conducive to the positioning and verticality of your account, and you can't get quality fans. Myth 4: The more posts, the greater the traffic. Many novices send more than a dozen articles on the last day, and the reading volume adds up to single digits. Doing so will not only make the machine detect abnormal behavior and limit traffic, but also the quality of prolific content is generally low. If you can't produce high-quality works, you might as well send nothing, otherwise it will attract users' resentment and cause the loss of powder. Myth 5: Send whatever you want. All fields eat food today and send stars tomorrow. You are not a platform. You don't need everything. If you don't tell others what you do, others will never know what you want to do. Novices are not famous at all, and it is difficult for others to remember you without keeping the content vertical. Myth 6: For a novice from the media, it is even more difficult to publish an inspirational good work. I always feel that I don't have so much inspiration and writing. However, Japanese is not to be underestimated by novices. Making a daily list can not only improve the weight and stability of the account, but also make fans rely on you and get used to it, and deepen their impression. If you can't do the day shift, I'll teach you two small methods: 1. Collect more materials and materials on weekdays, so that when inspiration is scarce, you can also have good content and materials to fill; 2. Reserve some articles so that you have something to do that day and have no time and energy to write. Myth 7: spending money crazily and being a novice in promotion is really unnecessary and ineffective. You don't have high-quality works, and you don't have the ability to constantly update high-quality works. It is difficult for users to become your loyal fans just by promotion. Don't treat fans like fools. They can definitely tell which accounts are high-quality and which accounts are deceptive. Myth 8: Persistence and diligence will definitely help you do a good job from the media. In fact, you don't need too much effort and diligence. If you find the right goals and methods, you can make yourself invincible. It is not advisable to work hard, review and summarize regularly, find problems, solve problems and keep progress. Since the media can not be complacent, since the media can not talk about feelings, can not bring any benefits. You must give up decisively and re-analyze. Myth 9: When your brain is hot, you can get it up. We can always see people saying how profitable the Internet is. If you don't seize the opportunity, you will lose a gold mine. Join the media quickly! In fact, being a self-media is not so evil. Don't take the media too sacred. In fact, it is similar to news media and marketing in traditional industries. If you don't do a good job of analysis and positioning in the early stage, you may go astray from the beginning. Myth 10: The more platforms are released, the higher the revenue. If you are a novice and self-media, you don't have so much energy, and all platforms are released, which is not conducive to the early growth, because the tonality and operation mode of different platforms are different. You need to combine the tonality of each platform and user preferences to operate in a targeted manner. Therefore, as a novice, Xiaobai suggested paying attention to several mainstream platforms, and mastering platform tonality and user preferences is the key. I hope I can help you!