What is the sales volume of handicrafts and the market prospect?

In fact, the handicraft market is very large, and there are many industry categories. There are many kinds of handicrafts in China, which can be divided into dozens of categories and hundreds of subcategories, with tens of thousands of varieties and countless colors. Generally speaking, China handicraft industry has become the largest producer and exporter in the world after nearly 20 years of development.

The existence of the industry does not represent the development of the industry. From the analysis of the present situation of China's handicraft industry, we can see that the handicraft industry is facing a series of problems while developing rapidly: for example, most enterprises are private enterprises with small production scale, and small enterprises account for more than 70% of the whole industry; In terms of brand power, traditional handicrafts don't understand marketing, and the cultural background of modern handicrafts is not enough; Lack of professional talents and backward production technology; Many problems need to be solved urgently, such as chaotic management of professional market and lack of protection and restraint of laws and regulations. These are deep-seated reasons, the most important of which is marketing, because marketing involves the healthy development of the industrial chain. However, for many years, handicraft enterprises didn't know what they were doing. Export to earn foreign exchange and mass production have become the main development direction of arts and crafts industry. As a "problem", enterprises turn around in this circle and dance flail. How can they get up quickly?

There are essential differences between handicrafts and handicrafts, but the current handicraft market is very strange. On the one hand, the price is surprisingly high, on the other hand, the price is extremely low. The differentiation between the two levels is very serious. As a result, the value connotation of high-grade-global brand network-handicrafts in the market is not enough, and low-grade handicrafts can no longer be called handicrafts, let alone imitations. A large part of consumers can't tolerate that handicrafts are not up to standard in quality, but they are ostentatiously displayed in the hall. The owner of a metal handicraft factory advertised that the price of products is the same as that of precious materials used in raw materials, which will lead to an increase in costs, which will be the reason for the high price of handicrafts. It is better to let consumers buy a gold nugget directly.

Although handicrafts have certain use value, they are also artistic, and their value is not reflected in cost, but in technology and culture. At present, due to the lack of product development points in the market, the products are similar. So the general products on the market are actually competing for cost and management. Will the future of handicrafts be a "staple food" with little added value and no mystery?

Traditional life no longer exists, so the authenticity of traditional craft elements has become a requirement, because traditional craft itself has become a luxury. Whether the purpose of consumption is to seek spiritual roots or to compare with decoration, the development of handicrafts is inseparable from the improvement of material and spiritual life. Although many folk handicrafts are on the verge of extinction, no one has inherited the traditional skills, and some of them are even out of date, we know that the cloth tigers in Xi, clay toys in Henan, batiks in Guizhou, kites in Huaifang, Shandong, flower picking in Huangmei, sachets in Gansu, embroidered insoles in eastern Hubei, wooden toys in Shandong and clay figurines in Tianjin are still there? These are traditional handicrafts. Although it is a world-class work of art, it is actually one of the representatives of urban landmarks and regional culture.

In contrast, how many products designed and produced by modern technology can establish personal brands? Useful, but lacking artistic content. The market positioning of handicrafts, ornaments and artworks is mixed. From the integration and grasp of cultural elements, to the design and packaging of modern aesthetics, from the introduction of new cultural concepts, to the intervention of modern marketing means and even modern new capital, all handicraft enterprises can not highlight the strategic trend of technological products in the present and future.