How to inherit and develop intangible cultural heritage

1. Formulate the development plan of "non-legacy" industrialization.

For the "non-legacy" projects that need market-oriented development, it is necessary to carry out reasonable planning and scientific layout, realize industrial agglomeration development, seek economies of scale for "non-legacy" projects, and avoid economies of scale caused by scattered, scattered and closed layout and unreasonable resource allocation.

It is necessary to build national and provincial cultural industry bases for "non-legacy" projects, and choose areas with strong agglomeration ability, profound cultural heritage, certain industrial development foundation and good marketing environment as industrial development bases for "non-legacy" projects.

2. Positioning "non-legacy" industrialization within the legal framework.

The social relations formed by intangible cultural heritage have their own characteristics, and the emphasis and means of legal adjustment are different because of its industrialization. Generally speaking, public law should be given priority to, supplemented by private law.

3. Increase government support. Due to the profound changes in modern society and the continuous renewal of industrialized production methods, a large number of intangible cultural heritages of handicrafts are facing the situation of being lost. Preserving these unique cultural skills, which bear the superb wisdom and hard work of our ancestors, has become an unshirkable task for governments at all levels. Therefore, the government should increase its support for the weak cultural form of "non-legacy" in planning, legislation, policy and investment, which reflects the government's social responsibility and historical mission.

4. Make full use of modern science and technology.

Using modern scientific and technological means to endow intangible cultural heritage with new vitality is an important basis for its industrialization. China should make full use of the advantages brought by globalization and digital technology to protect intangible cultural heritage, protect its intangible cultural heritage by powerful digital means, and expand the right to speak of China culture in international exchanges.

For example, matching intangible cultural heritage with TV production, animation design and software development can maximize its economic value.

5. Create an industrial management service platform for intangible cultural heritage.

The market subject of the industrialization of intangible cultural heritage is cultural enterprises. In order to ensure the effective development of the industrialization of "intangible cultural heritage", it is necessary to further deepen the reform of cultural enterprises, so as to make them become market entities and legal entities with self-management, self-development, self-restraint and self-financing.

Vigorously support projects that can deeply explore the connotation of intangible cultural heritage and enhance its cultural appeal, complete the protection and potential development of intangible cultural heritage through industrialized operation and market-oriented operation, gradually push cultural products to the international market, and fundamentally promote the sustainable development of intangible cultural heritage.

Baidu encyclopedia-intangible cultural heritage