Traditional Culture Encyclopedia - Traditional festivals - What are the positions corresponding to business administration?
What are the positions corresponding to business administration?
A position corresponding to business administration
With the acceleration of global economic integration, China's entry into WTO will further promote the prosperity of domestic market economy. Foreign capital is ready to expand the China market, and traditional enterprises in China, which lack the guidance of modern management concepts, will face severe challenges. The only way for them to make up for their shortcomings is to introduce talents, realize self-transformation and seek benefits from management, which has become the knowledge of many large and medium-sized enterprises in China, and the demand for business administration professionals continues to heat up.
1. Human resource management
In recent years, the demand for human resource managers in domestic enterprises has been rising, and they have played a huge role in the external strategy and internal construction of enterprises. Generally, large and medium-sized enterprises have set up human resources departments within the enterprise, which are responsible for recruitment, staff training, performance appraisal, personnel scheduling and other related matters. In the past, there was no special human resource management in universities, but only a professional course in business administration. Prospective graduates who are interested in human resources management will get a good development if they can make good use of the internship arrangement of the school, try their best to get internships in the human resources departments of some large enterprises, be familiar with the daily work processes such as recruitment and assessment, and master some simple and practical work skills.
2. Logistics management
It is known as the "third profit source" after material resources and human resources. The function of logistics is to transfer products from the place of production to the place of consumption, thus creating regional utility. The quality of logistics management directly affects the quality of products and services and the economic benefits of enterprises.
Compared with other disciplines, the proportion of business administration graduates going abroad and taking postgraduate entrance examinations is not high. On the one hand, management majors are also very popular in developed countries, and there are relatively few vacancies for international students studying abroad, which hinders business administration graduates from going abroad for further study. On the other hand, due to the limitation of majors, MBA in general schools requires applicants to have more than a few years of management experience before they can apply for the exam, and the fees for MBA advanced courses offered by general colleges are relatively high, which is also the main reason why they choose to work first after graduation.
3. Traditional management positions
At first, a large part of the growth of professional managers came from grassroots exercise experience. Although the current level of treatment provided by many enterprises (except some foreign-funded enterprises) is unacceptable, it will be of great help to career development in the long run. The theory taught in class is generally abstract, and it must be combined with practical work to play its due role. MBA graduates with certain work experience will be very popular in the labor market.
4. Marketing work
The market demand for marketing posts is large, the entry requirements are low, and the income of high-end marketing posts is rich, which makes countless job seekers join the competition for marketing posts. Judging from the statistics of the talent market over the years, the demand for marketing posts is lasting. The booming supply and demand of sales jobs has always been a landscape in the workplace. Even in different industries, marketing jobs are always popular for recruitment. With the intensification of market competition and the improvement of after-sales service requirements, the professional quality and technical quality of sales personnel will be higher. Compared with other professionals, business administration graduates perform better in marketing management and project planning related to marketing.
5. Going abroad or taking the postgraduate entrance examination
Compared with other disciplines, the proportion of business administration graduates going abroad and taking postgraduate entrance examinations is not high. On the one hand, management majors are also very popular in developed countries, leaving relatively few vacancies for international students, which hinders business administration graduates from going abroad for further study. On the other hand, due to the limitation of majors, MBA in general schools requires applicants to have more than a few years of management experience before they can apply for the exam, and the fees for MBA advanced courses offered by general colleges are relatively high, which is also the main reason why they choose to work first after graduation.
Strategic types of human resource management in business administration specialty
Low cost management strategy
Small and medium-sized enterprises should establish an effective scale of production capacity, go all out to reduce costs, do a good job in controlling cost management expenses, and minimize R&D expenses and brand building expenses. Through the research on the distribution of small and medium-sized enterprises in China, it is found that most of them are concentrated in two types: one is decentralized industries, which basically exist in service industry, retail industry, wholesale industry, wood processing and metal assembly industry, agricultural products, risk-oriented enterprises and so on. The other is emerging industries, including IT, NT, new materials and new energy enterprises.
One of the reasons why SMEs are mainly concentrated in the above two categories is that the long-term average cost curve of these industries is a relatively flat stage in terms of scale. It may be appropriate for enterprises of different sizes to reduce costs. In this regard, the practices of Japanese companies are worth learning. They design simple products that are easy to manufacture and have market demand, so that cost control becomes feasible. The design innovation of simple products needs to increase the investment in the early stage. Small and medium-sized enterprises in China often take the form of imitating others, which may infringe on others' intellectual property rights. We should pay attention to avoid causing additional illegal expenses.
Pay attention to management strategy.
Centralized management strategy is to focus on a specific customer base, or a subdivided product line, or a regional market. Focusing on how to serve a certain target market well, every performance policy formulated by an enterprise should consider its own market positioning, focus on the target customers and improve efficiency. Small and medium-sized enterprises have no demand and are unable to meet most of the market demand. If you compete with the big companies in the industry for the same customer base, you will be at a disadvantage. Centralized management strategy also helps to reduce costs. It is worth noting that once the target market and product positioning are determined, they should not be changed frequently. Insisting on serving their own customers often requires enterprises to dare to reject the needs of a few other customers and do something different. Centralized management strategy is no longer subject to economies of scale.
Management employment prospect of industrial and commercial enterprises
The major of industrial and commercial enterprise management has the characteristics of complexity and application, and it is a major with wide applicability and wide demand in various social and economic fields. With the rapid development of China's economic construction and the establishment of modern enterprise system, the major of industrial and commercial enterprise management is of great use, and a large number of managers are also needed in all fields and units of society. Management graduates have been in short supply in the job market, and the cultivation and development of professional manager market provides a broader development space for future business management graduates. Graduates of this major can engage in administrative management, human resource management, marketing, production management, logistics management, quality management, financial management and other jobs.
Employment direction
Large and medium-sized enterprises, foreign-funded enterprises and multinational enterprises are engaged in production management, marketing management and general business management, as well as human resource management, financial management, marketing planning, commodity research, market forecasting and economic quantitative analysis.
Career development prospects
The students trained in this major not only have the theoretical knowledge of modern industrial and commercial enterprise management, but also master the operational skills of enterprise management at home and abroad. They have a high level of English, meet the needs of domestic and foreign enterprises for compound management talents, have good flexibility and practicality, and have a very broad employment space. With the development of market economy, enterprises urgently need to improve the production technology level, optimize management, rationally allocate and utilize resources and realize benefits, so there is a great long-term demand for this major. You can continue to study MBA (Master of Business Administration) after graduating from this major.
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