What are the 5 kinds of marketing concepts

1. Production concept: the production concept is a heavy production, light marketing of the guiding ideology, its typical performance is "what we produce, what we sell".

2. product concept: is a marketing concept with the production concept of coexistence, are heavy production and light marketing, product concept that consumers like high quality, multi-functional and with certain characteristics of the product, therefore, the center of enterprise management is committed to the production of high-quality products, and constantly strive for excellence, log perfect.

3. Marketing concept: the marketing concept that consumers usually have a kind of purchase inertia or resistance psychology, if you listen to nature, consumers will not consciously buy a large number of the enterprise's products, therefore, the center of enterprise management is to actively market and vigorously promote the task of inducing consumers to buy products.

4. Marketing concept: the marketing concept that the key to the realization of the objectives of the enterprise is to correctly determine the needs and desires of the target market, all consumer-centered, and more effective than competitors, more advantageous delivery of the target market is expected to meet the things.

5. Social marketing concept: is the long-term interests of society as the center of the marketing concept, is the marketing concept of complementary and revised.