Traditional Culture Encyclopedia - Traditional festivals - Authentic honey, how can we find a market?
Authentic honey, how can we find a market?
The pain point of the whole honey industry is that people with good honey don't know how to sell it, and customers don't know how to choose if they want to buy high-quality honey.
Brother bee is the beekeeper at home. Beekeepers are very hard, and many consumers think that fake honey comes from bee farms.
Here, Brother Bee has something to say. Anyone who knows the inside story of the whole honey industry knows that adulteration of honey is very common.
But almost no beekeepers adulterate, only the production of immature honey. There is a simple reason. More than 90% of beekeepers' honey is not sold directly to consumers, but to buyers. In order to save costs and increase profits, buyers want immature honey.
Now, Brother Bee is also a new starting point, trying to change this situation and let the real honey go out.
Some beekeepers, like local bee brother, prefer to sell high-quality mature honey directly to consumers.
First, the retail price is much higher, and beekeepers have profits.
Second, bee farmers sell directly, and the cost is much lower, so consumers can buy honey with high quality and low price.
If you don't know how to sell it or the output is large, you can't sell it. Or you have no knowledge and energy.
Providing raw materials by big brands is also a way out. Of course, the profit will be very low, but big brands have the time and resources to test the quality of your products.
More importantly, they have high-quality customers.
Because the current market is very mature, if you don't have a considerable marketing tool, it is not an era when your products can sell well in this highly competitive market.
Of course, if you want to gain a foothold in the market, you must have the quality of honey, which is your magic weapon.
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