Characteristics of the needs of family-oriented guests

1. Customers at all levels have identifiable demographic characteristics. Enterprises can summarize a level of consumers the most significant, different from other levels of consumer demographic characteristics, used to identify exactly the customer, to help companies understand the needs of this type of customer characteristics of behavioral patterns and preferences.

2, different levels of customers need different grades of services, willing to pay different prices for different levels of service and quality.

3, different levels of customers have different responses to the development of the same service, the profitability of the enterprise has a different impact. Higher level customers respond more strongly to new services and are more likely to increase their purchases.

4, different driving factors bow | up different levels of customer buying behavior and affect their purchases, the enterprise can be differentiated through the different levels of customers to provide a combination of services to stimulate customers to become a higher level of customers.