What is CRM? What are the functions?

CRM is customer relationship management, which means that enterprises use CRM technology to manage the relationship with customers. On different occasions, CRM may be a management term or a software system. CRM usually refers to a software system that uses computers to automatically analyze sales, marketing, customer service and application processes.

The goal of CRM is to shorten the sales cycle and cost, increase income, find new markets and expand business channels by improving customers' value, satisfaction, profitability and loyalty. CRM is a business strategy to select and manage valuable customers and their relationships. CRM needs a customer-centered corporate culture to support effective marketing, sales and service processes.

Extended data:

CRM advantages:

1. Transfer excellent experience and standardize enterprise processes.

2. Improve sales, project management ability and exchange rate.

3. Reduce training work.

4. Prevent mistakes.

5. Accumulate customer experience in the enterprise itself.

6. Create more business opportunities.

Baidu encyclopedia -CRM

Baidu Encyclopedia-Enterprise Resources