Traditional Culture Encyclopedia - Traditional festivals - How to do community marketing in rural areas?
How to do community marketing in rural areas?
In the era of fan economy, everyone wants to catch traffic. There are fans, there is economy. As a product with a DAU of more than 65.438+billion, WeChat has already become a depression with the largest traffic!
Community operators all know that community innovation is very important. Without traffic coming in, some of your community operations will be limited. Similarly, even if your pull-in flow is large enough, it is inaccurate and still cannot maximize the value of the community.
Therefore, the composition of the community should be composed of a group of people with the same label or attribute. For example, if you are a beauty product, people in your community should be people who often wear makeup or women.
So through what channels should we find the accurate target population, pull it into our own community and pull it into our own traffic pool? I'll introduce you to several methods of community marketing drainage.
Before drainage, you must first have a clear positioning of your target population. Take the operation of Matek community as an example. As an enterprise service company, the first thing is to establish exchange groups in various industries and provide push services for industry daily newspapers/industry reports/industry information, with the aim of improving product visibility and stimulating potential customers through content marketing. Therefore, the following drainage methods are adopted.
First, the industry QQ group
You can search through QQ group. For example, if you search for "artificial intelligence industry", a bunch of groups will come out. The process is as follows: some groups that enter QQ group first will have corresponding WeChat groups to join directly. Those without WeChat groups can add micro-signals in batches through QQ numbers of group members and send WeChat group QR codes directly in the group (the risk of being kicked is relatively high).
The key to QQ group drainage:
Don't advertise, don't advertise, don't advertise (say the important thing three times)
We should actively answer the questions of group friends, output value efficiently, interact efficiently, build trust and authority, and attract interested group friends to join you, not you.
Second, the industry website
Many industry websites will have places to show their communities. You can join the group first, interact with WeChat friends in the group, build trust, and then attract users into your own community through friends circle posters.
Third, WeChat WeChat official account
In general, WeChat official account will also put a button to add WeChat to the group in order to drain to its own community, and search the official WeChat account of relevant user groups. After searching, in the pop-up list of official WeChat accounts, each official WeChat account will click View, and then look at the column. Some official WeChat accounts will set the way to join the group in the column, just follow the guidelines. Generally speaking, such grouping is quite accurate.
The column search of WeChat official account, if not, will be displayed in the article.
Search keywords can be expanded by themselves. For example, the search keywords of parenting: Ma Bao, mother and baby, parenting, pregnancy preparation, etc. This should be developed according to your own industry.
Similarly, we can join the group, lurk in the group, talk more in the group, get familiar with each other, and then attract users into our community through posters in the circle of friends.
Fourth, Zhihu.
Zhihu is a relatively large knowledge question-and-answer platform, gathering people from all walks of life. We can also search for communities, such as:
We can find many such problems in Zhihu. We can introduce our own community and join the group, and we can send it out as enthusiasts with vest numbers.
Verb (abbreviation of verb) Post Bar/Douban
In fact, there are many communities hidden in the Douban group, some are group QR codes, and some are the personal contact information of the group owners. You can enter the topic group through keyword search groups, such as artificial intelligence and new retail. There will be some existing community information in the group, and individuals can also publish their own community information to guide everyone to add it. However, people added in this way may be mixed, and you need to carefully screen them before joining the group, otherwise they will easily be mixed in some small advertisements.
Sixth, the exhibition group
Participate in the upstream and downstream exhibitions of your own industry, collect effective value business cards, and add WeChat friends.
Seven. Offline activity
Generally, offline activities will organize corresponding WeChat groups to communicate with people present. It's best to choose some paid activities, because free activities will attract more people to advertise.
Eight, WeChat is a group.
Changing groups among friends with close customer groups is also a good way of community drainage.
Nine, other people's organizations
You can use your personal number to apply to enter other people's communities, interact with WeChat friends in the group, build trust, and then attract users into your own community through friends circle posters. Previously, the Matek community used robots to add group friends in batches, and then guided them into the group through a circle of friends, with good results.
Leading people to our own WeChat group is not the ultimate goal of our community marketing. Our aim is to promote activities and strengthen transformation. The purpose of users entering the community is to obtain, and we should keep the community able to continuously and stably export valuable things, whether it is systematic theme information, value discussion or a preferential group.
Community Output What Matthew did was:
1. Daily industry daily is pushed regularly.
2. Irregular industry newsletter push
3. Provide irregular industry reports
One thing to be reminded about light output is that you should use your usual time to browse and accumulate various forms of content and establish a content library, which can improve efficiency. You don't have to look for it temporarily every day, you can share it right away. Matthew's intelligent growth platform can provide regular automatic push service for industry daily newspapers for everyone to do community operations, and can also customize personalized daily newspapers.
The above are nine methods of community marketing drainage, and I hope it will be helpful to everyone ~ ~ Community marketing is a long-term accumulation process, which requires constant attempts and summary of the accumulation of methods.
The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.
Meanwhile, I hope you like my sharing. If you have a better answer to this question, please share your comments and discuss this topic with me.
Finally, here I am. I wish you all a happy life, good health, a prosperous family and everything, a big fortune every year and a prosperous business. Thank you!
Seeing your question, I think you are asking two questions. The first is community, and the second is marketing. If you put them together, that is the method of community management. First of all, talk about the first problem community.
Community How can we build a community? First of all, your fans are basically our relatives and friends, so how to expand the fan base? In fact, there are many ways to attract fans, such as ground promotion, exhibitions and various media advertisements. It can be said that there are dozens of kinds, but I personally prefer social e-commerce from the media, because you can study your crowd well and then generate value with readers. From social e-commerce, personal self-media guidance, personal community and even small programs and official WeChat accounts, the second problem is marketing. If you only talk about marketing, then you can consider your sales methods and skills. Personally, I think the best marketing drainage method is to let us make money for free, and the front end is free. Many people will make money when they come up. How do you think it will succeed? I think the best way is drainage, word of mouth, consumption habits and making money.
In fact, I think rural social e-commerce is really promising, because rural products are the most authentic without explanation, and there is no problem of after-sales service.
The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.
Meanwhile, I hope you like my sharing. If you have a better answer to this question, please share your comments and discuss this topic with me.
Finally, here I am. I wish you all a happy life, good health, a prosperous family and everything, a big fortune every year and a prosperous business. Thank you!
Find a reputable dealer.
In the rural market, especially in the 2 1 century rural market, transportation and the like are not difficult, but rural areas are different from cities, and rural word-of-mouth is 100 times more important than cities. In cities, a message can reach ten, but in rural areas, it often reaches hundreds, which is faster than telephone calls. Because, in rural areas, jumping doors, having meetings, chatting and playing mahjong are things that are staged every day. Look up, not down. Word of mouth is more important than anything else. In my hometown, people with a bad reputation 30 years ago can only wander around the village entrance. Nowadays, people with a bad reputation can only go out to work far away from home, or even never return to their hometown.
I don't know.
Seeing your question, I think you are asking two questions. The first is community, and the second is marketing. If you put them together, that is the method of community management. First of all, talk about the first problem community.
Community How can we build a community? First of all, your fans are basically our relatives and friends, so how to expand the fan base? In fact, there are many ways to attract fans, such as ground promotion, exhibitions and various media advertisements. It can be said that there are dozens of kinds, but I personally prefer social e-commerce from the media, because you can study your crowd well and then generate value with readers. From social e-commerce, personal self-media guidance, personal community and even small programs and official WeChat accounts, the second problem is marketing. If you only talk about marketing, then you can consider your sales methods and skills. Personally, I think the best marketing drainage method is to let us make money for free, and the front end is free. Many people will make money when they come up. How do you think it will succeed? I think the best way is drainage, word of mouth, consumption habits and making money.
In fact, I think rural social e-commerce is really promising, because rural products are the most authentic without explanation, and there is no problem of after-sales service.
The best marketing in rural areas is to try it first, so that the word will naturally spread and you don't have to worry about business. Also, don't make people misunderstand, but answer in time, otherwise your reputation will be lost once you guess. It is most important to answer customers or their doubts in time. When selling products, we should pay attention to after-sales, which is very important [cute].
Wechat live broadcast, aren't they all doing poverty alleviation in agriculture, rural areas and farmers now?
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