I want to sell tea, do not know how to promote online

I want to sell tea do not know how to promote online, the tea industry in the time to do network promotion, often a headache, but combed actually 3 aspects:

1, the purpose of network promotion is what

that is, you want to think clearly about their prospective customers, what they look like, what their needs are, what their preferences only to figure out what these The latter's work can be better carried out, and play a half-hearted effect.

2, network promotion channels how to choose

(1) network promotion channel classification

Type 1: for prospective customers to search habits of the promotion channel to the mainstream search channels Baidu, Sleipnir, 360, Sogou, etc. as a representative; there are also part of the mainstream flow of the platform's built-in search channels, including today's headlines, microblogging, weibo, weibo, jittering sound, and so on.

Want to sell tea don't know how to promote online

Type 2: the promotion channel for user fragmented reading, represented by mainstream fragmented reading channels such as today's headlines, jitterbugs, microblogging, etc., and some of the vertical segmentation of the second-tier traffic platforms, including Himalayas, blogs, Zhihu, posting and so on.

Type 3: other channels to promote, industry-related platforms, such as some vertical industry exchange forums, as well as some large portals of the industry sector, as well as a number of tool-based platforms, including maps, drops, Mobay and so on.

(2) network promotion channel selection

Network promotion channel selection, based on your positioning of prospective customers, your prospective customers needs are what they will search for what your customers to which age group is the majority, they prefer to spend time in what platform your customers are not love to learn, is not love to visit forums, love to visit what forums

To get the customer understand the The first thing you need to do is to get a good understanding of your customers, and the promotion channels will naturally be filtered out.

(3) network promotion form selection

Network promotion form on 2 kinds:

The first is to spend money directly on the channel advertising, this form of promotion is very fast, spend money on customers come in, but do not spend money on no customers come in.

The second is to do the content of customer demand in the channel, this form of promotion is slower, can bring very few customers in the early stage, but the long-term accumulation will form the effect of traffic surge.

Want to sell tea do not know how to promote online

Many tea companies on the market have a **** the same characteristics, most of them in the early stage are not willing to take out a large sum of money, in the selected promotion channels directly advertising.

So, most of the tea business, are 2 legs, mainly by the first form of promotion to bring new customers, after earning money, and then later take the money earned to the second form of promotion to bring new customers.

3, network promotion customer secondary utilization

Money spent on staff wages have been paid, the conversion of customers have been converted, attracted to the customer there is a big use. What do you mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of bringing in a new customer.

Even if an old customer can't generate secondary demand, don't forget about word-of-mouth. How to get old customers to help you introduce new customers, so that new customers and then bring new customers, is the trick.

So, the network promotion to bring customers, must be precipitated to the Internet platform, this platform can be your micro-signal, can also be a group of WeChat, microblogging, etc., depending on your customer base, they like to stay in which platform.

Want to sell tea do not know how to promote online

Then in the customer precipitation of the platform, develop a way to play or mechanism, to provide some benefits, so that the old customers to bring new customers, such as direct rewards for cash and so on.

Specifically how to play you set your own, there are many ways to play. But one important point, want to let customers with customers, the company provides tea products and after-sales service, must be quality, which is the basis for the establishment of word of mouth, to let the customer refer you to new customers, no worries before.

Pay attention to the essence of network promotion and offline to find customers, no matter what you are the traditional industry, can not be separated from the essence of marketing and promotion: people (customers)! Always think in terms of people (customers) as the center!