How to develop county, town, township and rural tourism industry in rural revitalization? Additional scheme

Nongjubian Su Min

Put forward six practical application experiences of "changing rural residence into homestay" for the consideration of leaders at all levels of county, town and village communities:

1 boutique IP to be introduced

At present, rural vacation, rural experience and rural study in China have become a way of life, and comfort and ease have become standard. High-end boutique homestays should be pursued as the development goal of the homestay industry. In recent years, many homestay IP projects and brand development platforms have emerged at home and abroad, which can be introduced as the leading and demonstration driving force for the development of homestay industry in various places.

2. Promotion standards should be formulated.

Over the years, farmhouse music has been surging everywhere, but vicious competition has become the basic development path. In order to avoid the adverse consequences of the development of homestay industry, it is necessary to formulate homestay standards and service standards, and form a benign path of unified price and fine service.

3. The implementation of activities should be followed up.

B&B industry belongs to non-standardized accommodation industry. How to attract theme tourists into B&B Industrial Zone, tourism activities, rural activities, cultural activities, folk activities, agricultural activities and so on have become the basic elements. The author suggests that the 24 solar terms in a year should be combined with the four seasons, and the activities of yin and yang should be combined with one day to carry out activities integration and implementation.

4 cloud services should be convenient

The wide application of Internet and smart phones makes daily life simple and practical. Reservation system, settlement system, access system, perception system, evaluation system and logistics system have all become indispensable parts of rural holiday life. Hotel operators should make their hotels into concrete products that customers can touch and experience through these convenient services.

My hometown is more proud.

The win-win experimental and practical projects of the government, enterprises and farmers have realized the value of farmers' participation in poverty alleviation through income. It has become the basic trend for farmers to return home to start businesses in these villages.

The customization of six companies is more fashionable.

Urban residents want to live in the countryside, and urban residents want to start businesses in the countryside, which has become a social trend. Young people who are committed to leading and promoting rural housing projects in the future can "own a village and realize a dream".

Farmland has become a garden.

"Farmland into a garden" is a practice of continuous cultivation. As a result of this behavior, the by-products of agriculture, forestry and animal husbandry can not only become a successful way for farmers to increase their income, but also be a channel for farmers to increase their income substantially. "Returning farmland to forests" has two practical experiences:

1 Quaternity is the foundation.

It means that national policies are in place, the government is in place, enterprises are in place, and farmers are in place. We should mobilize all four enthusiasm and give full play to all four abilities. Now some bad phenomena in China, such as government, enterprises and farmers, have become stories and jokes.

The key is the simultaneous development of three industry.

That is, farmers' old jobs should be sustained, farmers' employment should be trained, and farmers' entrepreneurship should be led. The so-called old industry means that farmers must return to rural industries and do a good job in agriculture. This is the foundation of all development, and farmers' goodwill towards agriculture is the starting point for the simultaneous development of the three industries. The so-called employment is to have new jobs for the development of new countryside, and to learn and train professional experience and skills to realize the application of technology and skills. The so-called entrepreneurship is to drive farmers to innovate industries through government policies, and to drive farmers to innovate industries through companies and farmers.

There are three suggestions.

Suggestion 1

Agricultural variety innovation is the first successful path. Pastoral can not only grow agricultural products, but also grow agricultural products that can be seen, tasted and eaten. Only by diversifying the varieties and colors of agricultural products can we realize a kind of value experience.

Recommendation 2

It is an inevitable path to integrate the emerging modern service industry with new formats. For example, new formats of cultural creativity, new formats of tourism experience, new formats of entertainment and sports, new formats of health and leisure, new formats of education and scientific research, and new formats of business travel are all new formats that these emerging modern industries can integrate and mix.

Recommendation 3

Brand establishment or declaration of agricultural parks is the key path. At present, the successful models in China mainly include national AAAA-level tourist attractions, rural tourism demonstration areas (demonstration sites) and other tourist attractions, such as national rural tourism demonstration sites, provincial and municipal rural tourism demonstration sites, and beautiful countryside demonstration bases, such as national provincial and municipal beautiful countryside benchmarking project, national modern agriculture and scientific and technological agriculture, dual-innovation agriculture and rural complex demonstration project.

Festivals and daily use of fire.

The development of counties, towns and villages has become the political action and economic behavior of the whole country, and the national level, local government level and organizations at all levels are trying to find a breakthrough path. Another topic that the author talked about is to use geo-culture and festivals, solar terms, festivals and nodes to enhance county popularity, township humanities and village community experience. Specifically, there are five suggestions for your reference:

Suggestion 1: Research and application of geo-culture.

People often talk about characteristics, characteristics and specialties. In the final analysis, the characteristic is geo-culture. Only in this way can this county, this township, this town, this village and this society be recognized with different talents, different scenes and doubtful characteristics. For example, clan surnames, family history, historical stories, celebrities and so on are the basis of this application. Such as idiom stories, language allusions, fable series, folklore and so on. Are the basic points worth exploring and applying.

Recommendation 2: Protect and preserve the natural landscape environment.

Speaking of the core point, the degree of recognition of natural environment is the biggest difference among counties, towns and villages. Therefore, delineating ecological red line and establishing awe with red line in mind are the basis and boundary of natural differences. It is necessary to overcome the disadvantages of repeated development and commercial development, establish the natural consciousness of ecological governance, ecological restoration and ecological protection, and establish the concept that the comfortable living environment and lifestyle can be continued if the ecology is protected.

Recommendation 3: Popularization and application of three products and one target

Food safety is the national economy and people's livelihood, and it is also a serious topic that our urban and rural residents can never abandon. We should take "three products and one standard" as the top priority of every county, township and village. Take organic agricultural products, green agricultural products, pollution-free agricultural products and geographical indication agricultural products as the direction of efforts, and do a good job in national declaration and industry certification.

Recommendation 4: Establish three parks where new agriculture and new industries are integrated.

The strategy of "three parks in one" is a new model of county, town and village development proposed by the state in the new period. Conversely, agricultural innovation, profitability, professionalism and sustainability will be the undisputed path in the future. Modern agricultural parks, science and technology agricultural parks, farmers' citizen pioneer parks and rural complexes are the basis of future implementation and the path of innovation and development.

Recommendation 5: traditional preservation and productization of the four seasons, yin and yang and the twenty-four solar terms.

Consumption pattern is not only a unique title of commercial products, but also an innovative application of lifestyle experience consumption. Especially counties, towns and villages with excellent ecological environment can experience, consume and live. The key is to integrate the characteristics of the four seasons, understand the characteristics of Yin and Yang, and understand the differences and customs of the 24 solar terms, which will make people feel nostalgic and attached. For example, various agricultural products picking festivals, folk festivals and special experience festivals.

Community circle music

Once upon a time In dushan county, Qiannan Prefecture, Guizhou Province, I met several freelancers from the United States and asked for details, which is an experiential promotion of a circle of customers in The Story of a Small Town. This kind of circle promotion is caused by the experience sharing of a group of experiencers. The sharing of experiencers is poetic, graphic, insightful, happy and angry, praised and derogated. In my opinion, this is the real third-party rating. It is better than the indoctrination marketing that Lao Wang used to sell melons and brag. In particular, the emotional petty bourgeoisie experience of Dushan, the magical feeling of Libo World Natural Heritage and the stunning shock of Pingtang World Geopark mentioned in the circle of WeChat promotion of "The Story of a Small Town" are all real and touching.

Of course, such cases are too numerous to mention. To this end, the author advocates that counties, townships and villages establish their own characteristic circle communities, and implement, make good use of and apply this cloud service technology.

First, real circle members are not rabble.

There are many circles now, which affects people's normal life order. Those who are useful should also be added to the circle, and those who are useless should also be added. The amount of information also puts pressure on the author. For this reason, every resource body, such as big counties and small towns, should carefully screen its own characteristic circle, so that members can truly gain and feel about life, and let members voluntarily experience and publicize this resource body.

Second, let the minority lifestyle drive mass tourism activities.

The circle is a niche, and niche tourism is a market segment tourism in the tourism industry, or a deep experience tourism model with accurate customers. At present, the country has entered an era when everyone says tourism and every family becomes a tourist, and tourism has been deeply rooted in people's hearts and entered life. Tourism has become an industry predator that no country in the world has ever experienced. The scale, level and access of China's tourism industry are completely market-oriented, and its popularity and participation are unmatched by any industry.

Third, let all kinds of experiences change and interact.

At present, there are countless circle communities in China, but the county and rural communities can achieve the effect of * * winning * * casting * * helping products and marketing. The author suggests that * * * should be integrated, such as establishing lifestyle experience, comfort, * * * enjoyment and characteristics in the living circle, such as establishing research, training and salons in the learning circle. Only in this way can we realize the integration and cooperation of all walks of life and communities and achieve a win-win situation.

The garden attracted seven musketeers.

For decades, the development of counties, towns and villages originated from various complicated policies and social reasons. The current situation is: agricultural countries talk about it every day, rural planning is done every year, and farmers help the poor every quarter, but agriculture is still unsafe, rural areas are still not harmonious, and farmers are still on the poverty line. The biggest problem in this period is the lack of example-driven, demonstration-led and spiritual promotion. To this end, the author suggests: according to local conditions, build characteristic development and industrial innovation parks in county, township and village communities, attract seven types of makers to enter the park, completely change traditional, obsolete, aging and rigid productive forces, and promote the practice of new productive forces.

The two most important types of makers are technology leaders and users. As the old saying goes, "Science and technology are the primary productive forces". Over the years, this sentence is still correct for the development of counties, townships and villages, and still has profound guiding significance and application value. In particular, rural grass-roots organizations lack scientific and technological leaders, and farmers will neither develop nor apply agricultural science and technology. The same land does not know how to apply scientific and technological means, and the same varieties do not know how to produce science and technology, resulting in good varieties without good products. Therefore, it is suggested that the first productivity of science and technology should have four advantages: technological enjoyment as the upgrade of three major agricultural varieties, technological retention as the practical application of production technology, technological possession as the follow-up processing and storage of agricultural products, and regular service technology as agricultural tourism.

The key three types of makers are entrepreneurs or managers with investment, management and organizational strength. County, township and village communities lack these three types of people. Both individuals and entrepreneurs need a lot of introduction. Superior capital, commercial marketing and collaborative organization will make these backward areas develop rapidly, get rid of poverty quickly and become a place of experience quickly. Over the years, some typical cases in many local counties, towns and villages in China are the epitome of the above viewpoints and the vitality and support for the successful development of these counties, towns and villages. With the substantial liberalization of the state's policy on the use of collective land, the modes of collective land circulation, collective land shareholding and collective land joint venture will eventually become a normal state. To this end, the author summarizes three things: investing in agriculture is rich, operating agricultural products is legal, and driving farmers to have rules.

Two indispensable types of people are those who have humanistic feelings and nostalgic plots and are willing to leave the city and change their lifestyles. In the final analysis, advanced civilization, typical culture, diverse life concepts and multi-flavor space imagination are the basis of these cultural integration, civilization-driven, creative writing and spiritual solidification. Once upon a time How many literati experienced living in the countryside and created the classics of local culture! Once upon a time How many scholars and masters devoted themselves to rural construction and rural research, and founded famous academy books at home and abroad.

Lianjiansi farmstead

Today, not only experts, scholars and politicians, including farmers who occupy the dominant position in China, but also deeply feel the necessity of its reform and explore it in different regions, stages and levels. From the circulation of collective land contracting rights to the development path experiment between companies and farmers, from the cooperative shareholding of collective land use rights to the regional application of mixed ownership, from the PPP mode investment and financing practice of rural agricultural infrastructure to the rural experiment of modern service industry. It should be said that the reform of agricultural organizations involves the interests of rural areas, agriculture and farmers, which has become a necessity. This inevitable essence is that we must innovate, reform and advance. Therefore, this paper puts forward four ideal models of rural agricultural organizations in China in the future. In other words, the road to success of agricultural organizations after the contract responsibility system is to build four farms together!

Cooperative collective farm jointly built by farmers

Intensive use of land and concentrated use of labor force are self-evident things in agricultural exploration today. From the land contracting right of each household to the transfer of land for agricultural planting by large households, this way of combining small plots of land into large plots of land is actually only the superposition of traditional land use mechanisms, and it has not improved the application of agricultural science and technology, the development of agricultural mechanization and the refined layout of agriculture. The establishment of farmers' agricultural cooperatives is to completely break the long-standing disadvantages of small plots of land, small borders and small-scale farming, and truly form large-scale land consolidation and large-scale farmland. Large-scale mechanized farming is close to the application of international productivity.

Enterprise collective farm supported by finance

Many agricultural IP companies have emerged under the market operation mechanism. The basic embryonic form of these agricultural IP companies is that the market operation is very successful, and the direct sales, terminal sales, quality sales and ideal price sales of agricultural products are solved in actual combat, and the intermediate links are cancelled, so that the value of land output is close to the value of consumer transactions. Over the years, the sales price of agricultural products has ideally formed a multi-dimensional integrated agricultural product enterprise IP or IP enterprise. It is precisely because of the emergence of these agricultural IP companies and the smooth channels of successful markets that the sales terminals of agricultural products are directly formed, and the financial channels of agricultural products are successfully formed, which can operate financing and credit in a market-oriented manner. It can also form a big fund, a big market, a big finance and a big logistics of agricultural products.

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