China's patisserie industry prospects how to join the patisserie industry to make money

Currently, China's confectionery market is approaching branding, pastry industry competitive pressure in recent years, China's pastry industry is developing faster, benefiting from the continuous improvement of production technology in the pastry industry as well as downstream demand for the market continues to expand, the pastry industry is very optimistic about the situation of the development of the domestic and international markets. Join the pastry industry can still make money.

China's confectionery industry ushered in a good opportunity for development. Into 2010, China's confectionery industry is facing a new development situation, due to the increasing number of new entrants, upstream raw material prices continue to rise, resulting in lower industry profits, so China's confectionery industry market competition is also becoming increasingly fierce. Research shows that in China's confectionery enterprises, has been a low degree of industrial concentration, the lack of economies of scale. In recent years, due to increasing market competition, mergers and acquisitions between enterprises and brand management process gradually accelerated, the scale of operation has begun to bear fruit. Grouping and brand chain, as the main modes of scale operation, have greater advantages in expanding and stabilizing customer sources, improving user loyalty and reducing costs. In recent years, due to the impact of the financial crisis, China's confectionery industry has a downward trend, while the confectionery investment is generally considered to be saturated, the development of the confectionery has been the first signs of fatigue. The future will tend to rationalize, and now many companies are aware of the enormous development potential of the pastry industry and broad prospects for its future development to reach a greater unity. Therefore, in the future development, the competitive pressure of competitors is very great.

As a result of the rapid development of the first-tier cities of the confectionery enterprises have become branded confectionery, they have advanced plants, in accordance with the GMP requirements for the production layout, the introduction of ISO22000 and HACCP and other management methods, the marketing model to take a humanized service, inter-provincial and municipal chain, the issuance of coupons, online ordering, door-to-door delivery and so on. According to the confectionery industry is currently showing the trend of the existence of the strong, the weak is difficult to become a strong player in the industry. It is difficult to cope with the price war and service system that has developed mature enterprises.

Emerging chain store business fire emerging chain store business fire emerging chain store business fire emerging chain store business fire originally to celebrate birthdays as the main purpose of the cake has now been used in a variety of occasions worthy of celebration, product varieties of up to hundreds of varieties, the production of raw materials from the flour and cream-based, the development of fruits, ice cream and even jam and so on,

Desserts have also appeared in the cheese series, mousse series, bread has also been baked with a variety of flavors, from the past expired dump into today's segmented baking.