What are the pain points for consumers to buy shoes?

Consumers buy shoes pain points: serious homogenization, low-priced competition, the proliferation of imitation brands, the design talent is not valued, the artisan is forgotten, the loss of traditional handicrafts, a large amount of overcapacity, the resources are wasted and idle, the idea of aging is serious. Even if the shoes are genuine, it is difficult for customers to have a sense of trust, which directly affects the conversion rate.

Development of China's shoe manufacturing

Since the reform and opening up, China's shoe manufacturing from low to high, the development of handicrafts by leaps and bounds, the craftsmanship of shoes and leather goods has been the world's first-class, at the same time, cultivated a large number of design talents and skilled craftsmen, there are a large number of design talent reserves, due to the brand and brand company's talent strategy Reasons, do not get attention, thus being idle and not valued.

Serious overcapacity, with the development of new footwear technology, the original traditional OEM processing mode (manufacturers passive operation), the formation of the two matching imbalance, resulting in a large amount of idle capacity and waste.

The lack of high-end manufacturing, with the rapid rise of the domestic factors of production, and because of the traditional OEM processing, there is no mature independent brand operating model, do not grasp the pricing power of the product. The whole industry is forced to the red sea of price competition, so that the most valuable side of the talent is ignored and wasted, a large number of traditional skills are forgotten, the traditional handicraft culture can not be carried forward.