How should physical stores survive after the epidemic? Remember these three methods: layout in advance

Since e-commerce, the performance and sales of physical stores have gone from bad to worse, but now e-commerce has also reached the state of the Red Sea.

The cost of e-commerce is getting higher and higher. In this case, physical stores are still difficult to do. This shows that the operating quality of physical stores is not only caused by e-commerce, but also needs to be upgraded and transformed.

1. What is the root cause of the transformation and upgrading of entity enterprises?

During this epidemic, you may have realized that it is very limited for physical stores to get customers and sell goods only by offline scenes. When it rains, there is no business, and when it rains, it closes.

Moreover, the physical store is on a street, with a fixed business place and very limited passenger flow. Even if it is normal business, the passenger flow and sales we can get in a day are very limited. In this case, it is difficult to support high rents and labor costs.

Don't say that it has developed to this situation, it is good to survive!

This is not to say that physical stores can't do it or make money. Entity will still be a trend in the future, but it needs to be transformed, changed and upgraded.

This upgrade is integration, which is to get through online and offline and build a three-dimensional marketing scene!

This is not only the development direction of the entity, but also the road that Internet companies must take, because online traffic has dried up and needs online and offline integration. Through the perfect combination of online efficiency and offline service experience, better production and development can be realized.

2. During this epidemic, enterprises have been in transition!

For example, fresh shops and supermarkets in the community can't operate during the epidemic, so through online channels, the community can be used as a marketing scene to sell goods, and then after the customer places an order, the merchant will deliver the goods to the door of the community.

During this epidemic, enterprises that are already integrating online and offline will have more business than before. This is not because they are good, but because they use the right method.

Say it again! Clothing and fast-moving consumer goods have also begun to be marketed online. For example, clothing stores directly pull old customers into the membership group, do marketing interaction through the community, do transformation through WeChat live broadcast, and realize realization through small programs as commodity carriers.

Then this kind of business is not afraid of pressing the goods during the epidemic, and it is not worried that there will be no business after opening the door, because they are always connected with customers.

Online pre-sale not only cleans up the backlog of inventory, but also locks in old customers through online customer operation, and there will be a steady stream of sales and customer resources after opening the door.

3, the physical store to create a three-dimensional marketing scene, multi-channel customers to sell goods.

It can be seen that only the integration of physical stores with online and multi-scenes will not be restricted by passenger flow, allowing entities to acquire customers through offline, online stores, social spaces and live broadcasts.

In the same way, we can also combine applets, communities, WeChat, live broadcast and offline entities to build three-dimensional sales scenarios to meet the needs of different customers through different sales scenarios.

For example, after we have a three-dimensional sales scene, customers can spend money through our online store and buy any of our goods and services on their mobile phones under the cover of a quilt.

Then, as a physical store merchant, even if we close the store at night, the online store will get benefits the next day, because customers can buy goods in our online store without time and space constraints.