What are the prospects and advantages of e-commerce?

1. Time-space advantage: Traditional business is shop-style sales characterized by fixed sales place (i.e. shop) and fixed sales time. Online sales are carried out through online stores characterized by information base, so its sales space expands with the extension of network system. There is no geographical barrier, and its retail time is determined by consumers, that is, online users themselves.

2. Speed advantage: E-commerce has great speed and efficiency advantages. First of all, e-commerce can speed up production and circulation.

3. Cost advantage: Compared with traditional business, using Internet channels can avoid many intermediate links in traditional business channels, reduce circulation costs, transaction costs and management costs, and speed up information flow. In fact, any manufacturer can be a supplier of goods in the online retail industry, and can provide goods to consumers at the tomb price. When the cost of building materials and commodity inventory needed to invest in traditional stores is getting more and more expensive, the computer and telecommunication equipment needed to invest in e-commerce stores is getting cheaper and cheaper. At the same time, the reduction of software and hardware prices enables more consumers to access the Internet at low prices and enjoy the benefits brought by e-commerce, thus promoting the development of e-commerce.

4. Personalized advantage: Due to the real-time interactive communication on the Internet, consumers are more likely to express their evaluation of products and services without any external factors. On the one hand, this evaluation enables online retailers to better understand the internal needs of users and better provide products and services; On the other hand, it makes it possible to provide personalized services for users.

5. Information advantage: Although traditional sales can show real goods to consumers in stores, for ordinary consumers, their understanding of the goods they buy is often superficial, and they can't understand the internal quality of the goods, and they are often easily confused by external factors such as the appearance and packaging of the goods. Using e-commerce technology, the internal structure of products and services can be displayed in an all-round way, thus helping consumers to fully understand goods and services. In addition, the information advantage is also reflected in improving the organizational structure of enterprise information, speeding up the flow of information and providing faster and better data for enterprise production and decision-making.