Traditional Culture Encyclopedia - Traditional festivals - For example, there is a pharmaceutical factory first, and then a company uses the products of this pharmaceutical factory to sell. What mode is this?

For example, there is a pharmaceutical factory first, and then a company uses the products of this pharmaceutical factory to sell. What mode is this?

Medical marketing model.

A certain sales model determined by pharmaceutical enterprises before their products enter the market is the pharmaceutical marketing model, which is also the key link to be solved first in the marketing work of enterprises.

The model is that pharmaceutical companies set up overseas offices in cities all over the country after registering their own sales companies or marketing centers, and recruit a certain number of salesmen to carry out market development and product promotion. The advantage of this model is that pharmaceutical companies can master first-hand market information without worrying about being led by dealers, which is conducive to establishing a good image of the company. The disadvantage is that adopting this model requires a lot of money and manpower, and there are also a lot of problems in the management of overseas sales personnel, which are difficult to solve.

Pharmaceutical factories generally sell drugs through the following channels: 1. We are looking for agents, enterprises or individuals who are interested in looking for product agents. 2. Recruit distributors, such as Jiuzhoutong, such as Chuntian drugstore chain. Like 3. Buyers in pharmacies, hospitals, clinics and departments directly face the merchants who use customers.