What is the difference between traditional education and online education institutions doing live broadcast?

From the perspective of traditional educational institutions: do a lot of promotion face-to-face teaching or supplemented by live broadcast.

In traditional educational institutions, with brand influence, profound teachers and inherent channel resources, we need to consider much less when doing live broadcast, only the selection and design of products, the promotion and effect of courses. For some educational institutions, blindly broadcasting online courses and doing online education simply think that online courses are online education, which is just a way of promotion. To realize real online education, it is necessary to supplement offline education.

In the eyes of many people, online education has really impacted the original system of traditional education. But as far as a platform without resources and influence is concerned, to attack an inherent system, we need to start with crowd positioning, design products according to well-positioned people, build scenarios according to such users, and choose appropriate marketing channels. The progress from zero to 1 is not a simple one or two, but to turn a course into a product system and a brand. Under the traditional education system, online education is an auxiliary role, and the small size may form a substitute role, and the final positioning depends on the size. For a multi-billion educational institution, we all believe that no institutional educator can have the courage to say that giving up face-to-face grades and doing online education is not a rational choice. We can encourage the development of online education and develop related products internally. We can change the original product system, add some online education content, upgrade the original product system from 1.0 to 2.0, and better integrate the online and offline features.

2. From the perspective of online education platform: a single product cuts in and accumulates users.

So what about the online education platform? For a platform from scratch, we can do two major things: one is to rely on a high-flow platform to borrow chickens and lay eggs, and then avoid the accumulation process from zero to 1; The second is to attract products, create a product suitable for some users, attack traditional educational institutions in the industry from the flank, instead of choosing suicide frontal attacks, and quickly support users of the platform with the help of famous teachers.

Suggestions for a platform with its own courses: find your own crowd, analyze the course price and service system of competitors, and then design a continuous course to accumulate the brand strength of products through the first, second and third phases, instead of designing products indiscriminately. For example, when you see a new Internet technology, you want to do a live course, which is only a temporary behavior and cannot support the sustainable development of the platform. Why didn't I say free or low-cost courses? Because for the platform, unless you have a group of famous teachers, you must never play low-priced or free strategies. But the price of the design product is in line with their own interests. We can try to design a free primary course to attract users, and then realize a pyramid model, so as to achieve the balance of payments and greater tension of the platform. Author: Huang Jialang