How will Internet medical care develop in China in 2050?

0 1, and the application of medical data is further improved.

With the gradual improvement of online consultation platform, Internet hospital and medical information platform, a huge basic medical database will be formed, which can effectively support doctors' clinical decision-making and scientific research, hospital managers' management decision-making and performance appraisal, drug research and development companies' medical behavior analysis and residents' health monitoring. However, at present, the standard data collection, accurate identification and effective application need to be improved in many aspects.

02. The prescription drug market may bring great opportunities to pharmaceutical e-commerce.

In recent years, under the control of the medical reform policy, with the development of medical e-commerce, the separation of medicines has shown a new trend, especially the development of prescription drug sales and the Internet in the direction of doctor's advice and electronic prescription, which makes the online sales right of prescription drugs expected to be further opened. At the same time, the application of e-commerce platform in major pharmaceutical companies will further promote the separation of medicines and realize the outflow of prescriptions. Under the new prescription outflow mode, patients will no longer rely solely on the hospital's drug sales channels, but can buy drugs at retail pharmacies or medical platforms according to prescriptions. Such diversion will bring great opportunities to medical e-commerce.

03. The profit model of enterprises will continue to be optimized.

At present, it is difficult for most Internet medical enterprises to make profits only by online medical care. Although Internet medical enterprises are gradually becoming large-scale, and the market valuation of listed companies of pharmaceutical enterprises is rising again and again, there is no market-proven business model for Internet medical care. The main source of income of some companies is not online medical service business, and most of them are concentrated in medical e-commerce and retail business. In 2020, the business income of Dr. Ping An Health Mall, which mainly focuses on drug sales, accounts for 54.09% of the total income, while the online medical business only accounts for 22.8% of the total income; In JD Health, the merchandise income from selling medicine and health products accounts for 86.6% of the total income, and the service income from online platforms, digital marketing and other services accounts for 65,438+03.4% of the total income. In the future, Internet medical enterprises need to continue to explore profit models.

04. Oligopolization of Internet medical market.

Internet giants (Alibaba, Tencent, JD.COM and so on. ) has a strong data analysis team, Internet operation team, brand management ability and huge financial strength. Through horizontal integration, mergers and acquisitions and market competition, a large number of homogeneous and low-competitive enterprises will inevitably disappear. The entry of giants will help to reshuffle the cards within the industry, eliminate inferior competition and promote market development. In addition, the capital market is gradually returning to rationality. In the environment of stricter policies, more difficult financing and tighter funds, capital tends to be more mature projects, and there may be a trend of mergers and acquisitions in the market, and the oligopoly in the Internet medical market will become more obvious.

05. The supervision of Internet medical care will be further improved.

Internet medical care is a double-edged sword. While people enjoy convenience, there are also some risks. In order to ensure the quality of medical services provided on the Internet, most provinces, autonomous regions and municipalities directly under the Central Government have established Internet medical service supervision platforms, but the content and degree of supervision are different. In order to further strengthen supervision and standardize Internet medical services, according to the information of National Health Commission in April 20021,Internet medical service standards will be issued in the future to further improve the supervision of Internet medical services.