How do traditional brands play with new marketing ideas?

Good marketing should be based on accurate insight. When people are pursuing speed and efficiency, "Spring rains shake the valley in spring, summer is full and summer is hot, autumn is cold and frost falls, and winter is snowy." This traditional culture represented by the 24 solar terms is a true portrayal of the slow life that everyone misses. In today's era when traditional culture is lacking, whoever can attract people's attention in a non-didactic and quiet way and guide the return of traditional culture will be the winner of marketing. Besides, whether it is traditional festivals in China such as Dragon Boat Festival and Mid-Autumn Festival, or "exotic products" such as Valentine's Day and Christmas, brands are facing the same problems in marketing.

From the actual performance, there are two kinds of brands that play the festival solar terms marketing to a new height. One is unexpected, and it is a foreign brand that "may not know China". For example, BMW's 20 16 "Ink and Wash Style" solar terms marketing series poster makes 24 solar terms full of "Chinese flavor" amazing. Another brand is Huiyuan Juice, a China brand that "may know more about China". In 20 17, Huiyuan Juice triggered people's longing for the return of traditional culture with a series of holiday posters, and won a lot of sharing and praise with simple and beautiful posters and short and powerful copywriting.