What are the new trends in the catering industry?

First, "small and beautiful" presents a new wave of single product opening.

The explosive growth of typical "small but beautiful" single-product catering brands such as Xiaomian and Master Xi once again confirmed the affinity of single-product stores in the catering format. This will be a feature to hit the world with a single product. Just like many Japanese and Korean restaurants will focus on sushi, Lamian Noodles or bibimbap, some "small and beautiful" Chinese restaurants will focus on making single products, which will be their main products. This kind of single product store is simple to operate, does not need big storefront and luxurious decoration, has low labor cost and is difficult to operate, but the payback period is short, especially in the catering market where rents are being laid and artificially soaring, which can be regarded as an investment means with small investment and large return.

Three characteristics of the single product model make the brand success rate higher:

1, the entry threshold is low. The production process of a single product is relatively simple, and most people can quickly master it through a period of concentrated study. 2. It is easy to standardize and can be copied. There are many categories of single products, the procurement of ingredients will be much simpler, and the research and development and practice of single products will be more frequent in the product center, so the quality will be more controllable. 3, single product focus, more conducive to brand communication. Brand communication follows the principle of "voice forever, single focus". In the process of communication, single products have the inherent advantage of "concentration" and have a better chance to seize the first category.

Second, "healthy catering" restaurants are favored.

With the continuous improvement of consumers' living standards and health awareness in China, it shows that we should not only eat delicious food, but also eat healthy food, and the demand for low-oil, low-salt and low-sugar diets is more and more extensive. Nielsen's research shows that about 70% of consumers (including food) in China have specific dietary needs, and 82% of respondents are willing to spend more money on food without bad ingredients, which is higher than the global average. Of course, many catering enterprises have seen the market opportunities of healthy catering. Xibei, Jiumaojiu, Le Caesar, Boss Love Fish and other brands all emphasize the healthy concept of "nature without adding" in their propaganda. For example, from 2065438 to July 2006, McDonald's held a theme party on menu reform, in which it was pointed out that healthy balance was the trend of the future catering industry.

1, less salt: since 20 10, McDonald's China has reduced the salt in the menu by more than 450 tons; For example: hamburger bread (about 10%), tomato sauce (about 10%), and French fries (about 20%). 2. Better oil: McDonald's is testing a new formula of edible oil in China, and plans to gradually replace the edible oil in restaurants nationwide from palm oil to a new formula of sunflower seed and rapeseed mixed oil from 20 17. Its nutritional structure is better, which can greatly reduce saturated fatty acids and is more conducive to health.

3. More fruits, vegetables and grains: McDonald's launched a variety of balanced menus in China on 20 16.

Third, fast fashion catering has become the mainstream.

Nowadays, there are more and more shopping malls, and after 80' s and 90' s, they become the main consumers. Fast-fashion catering has captured this crowd quickly with its advantages of high quality and low price, explosive sales of single products, high-speed circulation and fashionable dining environment, and has also created a number of restaurants among network celebrities. For example, grandma's house, green tea, 57 degrees Hunan, parallel imports, fish exploration and so on. The average transaction rate of 6-7 times, and the daily average traffic of10,000 or more, has become the object of imitation by catering people.

Fourth, "O2O rational return", catering+Internet has gradually become a standard.

While the catering industry is developing, it faces many problems, such as rising cost of food raw materials, rising labor cost, lack of management talents, and difficulty in cost control. Competition in the industry is becoming more and more fierce. Information from all over the country not only shows that the income growth rate of catering enterprises has slowed down, costs have risen and profits have declined, but also shows the climax of bankruptcy.

With the traditional catering industry depressed, the sudden emergence of O2O seems to be a lifeline for the domestic catering industry. The O2O market of catering industry in China has developed under the impetus of all parties in the industrial chain. On the one hand, the number of people online and their familiarity with the Internet have reached a new height. On the other hand, offline catering businesses have experienced the education of comment websites and group buying websites, and their awareness and ability of using the Internet to promote sales have also been greatly improved.

Fifth, restaurants are becoming more and more intelligent.

At present, the restaurant with highly intelligent service has realized automation from ordering, paying and taking meals. There are also many restaurants in China that are famous for delivering food by robots. With the wide application of Internet technology and intelligent technology, many restaurants began to arm their own restaurants with high technology, realizing the automation of online promotion, ordering food, ordering food and delivering food, and finally completing mobile payment.

On the one hand, intelligent restaurant can reduce labor costs and improve restaurant efficiency, on the other hand, it can attract customers' attention and is a very good marketing point. 20 17 with the maturity of iPad and wechat ordering tools and the further maturity of robot technology, the restaurant intelligence of 20 17 will further develop.

It can be predicted that the electronic screen will automatically display names, points, discounts and so on. Instead of the greeters, and automatically arrange seats or queues for them; The self-service ordering machine is put into use, so guests don't have to wait half a day to order.