Why do enterprises have to do content marketing?

Why do enterprises do content marketing

The fundamental difference between content marketing and traditional marketing is that content can not only enhance the brand's popularity and recognition, but also enhance the brand's premium from the emotional level. The highest level of content marketing is to sell goods directly through content. Selling goods through content has also fundamentally changed the logic of marketing and brand building, because not only the sales channels have changed, but also the personality charm of content creators will reversely support and contrast the brand.