China traditional culture plays an important role in corporate culture.

The Positive Influence of China Traditional Culture on Corporate Culture

1, people-oriented thought. "People-oriented" is the basis for people to consider everything. Managers of enterprises should establish a "people-centered" cultural atmosphere in enterprises, which includes three points: First, "enterprises are people". Enterprises are a collection of people, so we should take people as the center, put human factors at the center, and always give priority to mobilizing people's enthusiasm. Second, "enterprises are people". The purpose of running an enterprise is to meet the needs of people, society and employees' material and cultural life. The relationship between "being a man" and "maximizing profits" is the unity of opposites. When the two conflict, we should abandon the latter and take the former. Third, "Enterprises depend on people". The main body of enterprise culture construction is all employees, and it is necessary to rely on the wisdom and strength of all employees to participate in it, so as to mobilize the enthusiasm of each employee and promote the realization of the ultimate goal.

2. The national spirit of "forging ahead". As early as the ancient Book of Changes, it expressed the spirit of vigorous progress, forge ahead and self-improvement in a classic way. "Gentleman strives for self-improvement" has become an important connotation of China's cultural spirit and a symbol of China's national spirit, which encourages all employees of the enterprise to have the courage and strength to struggle in the face of setbacks, but also to have tenacious exploration and lasting patience.

3. The thinking method of "harmonious cooperation". Paying attention to harmony and cooperation is a basic spirit of China traditional culture. Mencius put forward the idea of harmony up and down in governing the country, and expounded the famous proposition that "the weather is not as good as the geographical position, and the geographical position is not as good as the harmony between people". For modern enterprises, it is of great significance to establish a "harmonious" cultural atmosphere for the development of enterprises. When Deng et al. (2006) studied the different influences of different cultural types and organizational structures on the business performance of enterprises in China, it was assumed that employees of enterprises in China were more adaptable to the organizational culture that emphasized harmonious interpersonal relationships and collective goals, so the organizational culture with these two characteristics was taken as the research focus.

4. Corporate ethics of "respecting morality and valuing righteousness". In the traditional culture of our country, the position and role of morality and morality in human life are highly respected. This is the meaning of Zhouyi that "the terrain is vast, and a gentleman carries things with morality". What is embodied in enterprise ethics is "real price", "genuine goods", "adequate quantity" and "keeping the right", which is not only the ethical concept of enterprises, but also the code of conduct of enterprises ~