What are the design and management of distribution channels for famous products?

The design and management of distribution channels for famous products are as follows:

Channel selection: the famous products mainly adopt two modes: direct selling and joining. Direct stores are mainly located in first-tier cities, and franchise stores are mainly located in second-and third-tier cities and counties. In addition, famous products are also sold through online channels such as e-commerce platforms and social media.

Channel management: Famous products have strict management system for franchisees, including franchisee screening, training, assessment, rewards and punishments, etc. At the same time, the company also unified management of commodity procurement, inventory management and sales strategy.

Channel optimization: according to market demand and consumer behavior, famous products constantly optimize channels and adjust channel strategies. For example, the company launched personalized customized services for young consumers to meet the individual needs of consumers.

Channel collaboration: famous products collaborate through online and offline channels to improve sales efficiency. For example, the company promotes through online channels such as e-commerce platforms and social media to attract consumers to experience and buy in offline stores.

Channel innovation: brand-name products constantly innovate channels and explore new sales models. For example, the company tries to cooperate with large shopping centers to open collective stores or flagship stores to enhance brand awareness and influence.