Why has viral marketing become a common marketing method?

For those cute "viruses", the audience obtains them from familiar people or actively searches for them, so they will naturally have a positive attitude in the process of accepting them; the receiving channels are also relatively personal, such as mobile phone text messages, emails, closed channels, etc.

Forums, etc. (there are situations where several people read it at the same time, which actually expands the communication effect).

The above advantages enable viral marketing to overcome the impact of noise in information dissemination as much as possible and enhance the effect of dissemination.

Online products have their own unique life cycle, which generally comes and goes quickly. The spread process of viral marketing usually follows an S-shaped curve, that is, it is very slow at the beginning, and when it expands to half of the audience, the speed

Speeds up, then slows down as it approaches the maximum saturation point.

In view of the attenuation of the communication power of viral marketing, the communication power must be converted into purchasing power before the audience develops immunity to the information, in order to achieve the best sales effect.