Business model of catering industry

First, the internal promotion method. A catering enterprise with good benefits cannot be ignored in creating a cultural atmosphere within the enterprise. Therefore, internal promotion means making use of internal advertisements, billboards, POP pictorial, etc. to publicize the promoted dishes. So as to attract customers to use them to expand sales and create a dazzling array of shops, "eating goods" can be seen everywhere. Only by vigorously strengthening internal publicity can customers be widely organized and retained.

Second, the way of passenger information form. Record the information of diners in the form of reports, so as to provide personalized services for different types of guests, such as guests' birthdays, wedding anniversaries and children's full moons. Guests' preferences, taboos, etc. A detailed record of a dish. On holidays, enterprises will send greeting cards, greetings, text messages, greetings and so on. Based on this, they will organize relevant personnel to systematically classify the guests and keep in touch, so as to realize the friendship from "guests" to "friends" and build a loyal support group.

Third, the way of business promotion. In other words, one way to expand business is to grasp the quality of products and services according to the flavor characteristics, product quality and service quality of corporate catering dishes, establish the image and reputation of the enterprise, provide excellent "personalized" services for every guest who comes to dine, make them leave a good impression and become voluntary propagandists of the enterprise. In the long run, it will achieve the effect of word-of-mouth communication and expand the operational efficiency of enterprises.

Fourth, the way of media promotion. Today's information is very developed, which also brings convenience for the catering industry to communicate with guests and draws closer the relationship with guests.

What are the catering business models? To sum up, a good catering enterprise, in addition to simple publicity, also needs to use effective means such as advertising to vigorously promote its own internal promotion methods and retain guests. In addition, for new and old customers, establish perfect customer information, including customers' birthdays, tastes, preferences, etc., and send greetings to customers by phone or SMS at a certain holiday time. Restaurants establish a good corporate image and reputation, provide personalized service for every customer, leave a good impression on the guests, make customers become voluntary propagandists and help you bring more customers. Finally, you can also use the media, internet and so on. Expand the restaurant's external image and popularity, and close the relationship with customers.