Shengli cultural construction planning

In order to adapt to the ever-changing new situation and the new tasks and requirements for the scientific and harmonious development of Shengli Oilfield, further promote the construction of victory culture, continuously enhance the soft power and core competitiveness of oilfield culture, and consolidate the cultural foundation of "century-old innovation and century-old victory", the 2009-20 1 1 Victory Culture Construction Plan is specially formulated.

I. Important position and unique role

1. In the course of more than 40 years' development, Shengli Oilfield has not only created huge material wealth for the country, but also created valuable spiritual wealth, which has condensed and formed a "victory culture" full of vitality and inspiring people. In recent years, the oil field has vigorously carried forward the spirit of victory in the new period "from entrepreneurship to innovation, from victory to victory", publicized and implemented the vision of "a century of innovation and a century of victory" and the concept of "a century of victory, * * * building a harmonious oil field and * * * enjoying a better life", and constantly enriched the cultural connotation of victory. Give full play to the brand role of Shengli Oilfield as a "national enterprise culture demonstration base", build a platform for learning and exchange, and fully display the achievements and experiences of Shengli culture construction, which has continuously enhanced the popularity of Shengli Oilfield and the influence of Shengli culture.

2. The competition of modern enterprises is increasingly manifested as the competition of corporate culture. Culture has increasingly become the source of enterprise cohesion and creativity and an important factor of enterprise core competitiveness. Under the new historical conditions, the mission of victory culture construction is more glorious and sacred, and the task is more arduous and arduous. It should not only serve the oilfield production and operation center and the overall situation of reform, development and stability, but more importantly, create good cultural conditions for the scientific and harmonious development of the oilfield, and play the role of victory culture in promoting the development strategy of enterprises, leading the innovation of systems and management, and supporting the value shaping of the workforce. Realize the harmony between victory culture and oilfield development strategy, oilfield development and employee development, victory cultural advantage and oilfield competitive advantage, promote the construction of harmonious oilfield, enhance the soft power of oilfield culture and cast the core competitiveness of enterprises.

3. Victory culture construction is a systematic project to improve the overall quality of enterprises. Although it has achieved fruitful results, it is still in the primary stage of development and needs long-term exploration and practice. The report of the 17th National Congress of the Communist Party of China highlighted the extreme importance of strengthening cultural construction and improving the country's cultural soft power, and made comprehensive arrangements for the rise of a new upsurge in socialist cultural construction and the promotion of socialist cultural development and prosperity. This provides a rare development opportunity and favorable environmental conditions for deepening the construction of victory culture. Standing at a new starting point, we should base ourselves on the basic orientation of the primary development stage, integrate material civilization, political civilization, spiritual civilization and ecological civilization construction, correctly grasp and handle the relationship between victory culture construction, production, management and ideological and political work, promote concept innovation with concept renewal, and promote management promotion with cultural development. At the same time, give play to the unique role of "passport" and "same language" of corporate culture market, strengthen and promote foreign exchanges and cooperation in the oilfield, further develop the winning brand and enhance the winning image.

Second, the guiding ideology and basic principles

(A) the guiding ideology

4. Under the guidance of Scientific Outlook on Development and the socialist core value system, conscientiously study and implement the Outline of Corporate Culture Construction in sinopec group, adhere to the people-oriented principle, and thoroughly implement the concept of "* * * creates a century-long victory, * * * builds a harmonious oilfield, and * * * enjoys a better life" to inspire like-minded people. Deepening the construction of victory culture will provide a strong ideological guarantee and spiritual motivation for promoting the reform, development and stability of oil fields and realizing scientific and harmonious development, and create a good humanistic environment and cultural conditions.

(2) Basic principles

5. Combination of inheritance and innovation. Vigorously carry forward China's excellent traditional culture, especially the vigorous, honest and harmonious Qilu culture, inherit and carry forward the fine traditional style of "three old four strict" and "four similarities" in the petroleum and petrochemical industry, adhere to the effective good practices and experiences in the past, combine traditional ideological and political advantages with modern enterprise management, learn from advanced enterprise management and excellent enterprise culture at home and abroad, constantly innovate and develop the connotation of victory culture, and enrich and improve the victory culture system.

6. Combination of content and form. Taking "four elements" (* * the same vision and goal, * * the same value pursuit, * * the same system and norms, and * * the habits of peers) as the main content of victory culture construction, defining the target responsibilities and phased tasks of various functional offices, government departments and units in the oilfield, choosing appropriate work hands, strengthening carrier operation, adopting various effective forms, carrying out various mass creation activities, and promoting the cultural concept to take root.

7. Combination of research and construction. Give full play to the role of the oilfield enterprise culture research society and the research branches of various units, and carry out project research in view of the important theoretical and practical problems of enterprise culture construction and the actual situation of the oilfield. In particular, it is necessary to strengthen the research on the regional culture of the Yellow River Delta, the culture of Shengli West in the northeast of Xinjiang and Sichuan, the "marine culture" of Shengli Construction Area in Bohai Bay, and the cross-cultural management of overseas markets of oil fields. Guide the construction practice with innovative theory, promote the transformation of achievements and enhance the soft power of oilfield culture.

8. * * Sex and personality. Adhere to the strategy, dominance and integration of * * * culture, highlight the differences, diversity and creativity of individual cultures, take Sinopec corporate culture as the requirement, and highlight the "oil" and "victory" characteristics of victory culture; Innovatively develop subsystem culture and unit subculture of oilfield industry according to the requirements of victory culture; Take "four gatherings" (gathering love as home, gathering strength to build home, gathering psychologists and gathering wisdom to revitalize home) as the sexual requirement, and create a distinctive grassroots family culture.

9. Long-term and short-term combination. On the one hand, the construction of victory culture should focus on the long-term, enhance foresight, grasp the construction law, clarify the development direction, implement the target plan, and realize the everlasting foundation; On the other hand, based on the current situation, we should complete the monthly, quarterly and annual tasks step by step as planned, reflect the stage, strengthen practicality, sum up achievements and experiences in time, carefully find out existing problems and deficiencies, grasp rectification and promote improvement, maintain vitality and promote sustainable development.

10, internal and external combination. On the one hand, mobilize and attract the broad masses of cadres and workers in the oilfield to actively participate in the construction of victory culture, give play to the key leading role of leading cadres at all levels, give play to the central main role of middle managers, especially functional departments, and give play to the main role of employees in the construction, so that they can jointly create and form independent innovation achievements of corporate culture; On the other hand, we should build a platform for foreign cooperation and exchange, strengthen business contacts and project cooperation with Shandong Province and relevant institutions of corporate culture at home and abroad, and organize to participate in the annual national corporate culture conference, corporate culture summits and high-level forums at home and abroad, so as to make the victory culture exchange and display on a broader platform, continuously improve its popularity and expand its influence.

Three. Overall objectives and main tasks

(A) the overall goal

1 1. Constantly innovate and develop the culture system of victory. Focusing on the construction of executive culture, fine culture, innovative culture and harmonious culture, we will deepen the research and construction of subsystem culture such as clean culture, safety culture and community culture and grass-roots family culture, strengthen the exploration and research on topics such as Shengli western culture, marine culture and network culture, expand new fields of corporate culture research, create new achievements in the construction of Shengli culture, give play to the role of Shengli Oilfield as a "national corporate culture demonstration base", and strive to maintain the advanced demonstration of Shengli culture. Adhere to the implementation of the project of "educating people through culture" and shape a team of high-quality talents. Adhere to cultural management activities, create advanced management mode, and improve oilfield management level. Adhere to the strategy of "developing oil through science and technology", create and form core technologies, and provide strong support for increasing reserves and stabilizing production. Vigorously strengthen the construction of victory brand. By building a series of brands with high popularity, great influence, strong competitiveness and good benefits, the cluster advantage of Shengli brand will be formed, the core competitiveness of enterprises will be continuously enhanced, and the strong strength and reputation image of Shengli Oilfield will be displayed and established.

(II) Main tasks

12. Enrich and develop the concept system of victory culture. The spirit of victory in the new era of "from entrepreneurship to innovation, from victory to victory", the vision of "a century of innovation, a century of victory", the concept of "a century of victory, a harmonious oilfield, a better life", the concept of "everyone follows the rules and disciplines, and everything is meticulous and meticulous", and "building * * and enjoying * *" is not only the fundamental guiding ideology of victory culture construction, but also the victory culture construction. The implementation of the concept of "building * * and enjoying * *" is long-term, innovative and practical. We should take the concept of * * building * * * as the leading value orientation of the oilfield, build a solid ideological foundation for the unity and struggle of the broad masses of cadres and workers, and turn advanced cultural concepts into concrete codes of conduct and practical actions of entrepreneurs.

13, improve the institutional behavior system. Incorporate the concept of victory culture into specific rules and regulations, integrate and optimize traditional management with modern management, upgrade the management experience of employees to management standards, revise and improve various system texts, gradually establish a set of system texts supporting diversified management systems, and finally form an institutional behavior system with victory characteristics. Focus on perfecting and implementing the post responsibility system, strictly implement the China Petrochemical Safety Production Ban, and thoroughly publicize and implement the employee code. While attaching importance to scientific standards and institutional norms, we should vigorously promote cultural management, emphasize and increase the "soft elements" in management, soften the rigid system, make the rigid system flexible, turn coercion and external constraints into conscious and independent management, turn prevention and punishment into full trust and constant encouragement, realize value orientation in incentives and constraints, and implant cultural concepts into the body of enterprises and the blood of employees, thus becoming a behavioral habit of gestures.

14, improve the corporate image system. According to the relevant regulations of the group company, standardize the use of unified image identification and maintain the overall image of "China Petrochemical". Guided by the golden signboard of "Shengli Oilfield", shape and establish the brand image of Shengli Oilfield. Strengthen the sense of mission and consciousness that "big enterprises should make great achievements", unify enterprise development, contribute to society and benefit employees, further fulfill corporate social responsibilities, actively participate in various social welfare activities such as volunteer service, helping the disabled and helping the disaster areas, and carry forward the new social trend of helping the poor and helping others. Strengthen oilfield construction in an all-round way and promote the synchronous development of regional social economy.

15, vigorously promote the implementation of cultural construction. Taking "unshakable decision-making, unchangeable discipline and inflexible implementation system" as the core requirements, promoting compulsory execution to cultural consciousness should not only reflect the authority of decision-making, strict discipline and rigid system, but also strengthen the sense of responsibility and implementation of cadres and workers, strictly implement the decision-making arrangements of superior departments and bureau party committees, consciously implement various disciplines and system standards, standardize process operation and strengthen supervision and assessment. Focusing on the implementation of the post responsibility system, we will thoroughly publicize and implement the Staff Code and Safety Ban of China Petrochemical Company, and form a behavioral habit and a good atmosphere of "everyone obeys the rules and disciplines".

16, vigorously promote the construction of fine culture. With the core requirements of "careful exploration, careful development, careful management and Excellence", we will continuously deepen our understanding of the law of oil and gas accumulation, enrich and improve the theory of subtle oil and gas reservoirs, establish the concepts of scientific development, fine development and benefit development, and continuously improve the reserve utilization rate and oil recovery rate. Firmly establish the idea of "living a tight life", carry out mass activities, tap potential and increase efficiency. Establish and strengthen the awareness of fine products, do every little thing with heart, achieve "zero defect" in every detail, practice simple movements to the extreme, do a typical demonstration, play a leading role, and form a behavioral habit and rigorous style of "being meticulous in everything".

17, vigorously promote the construction of innovative culture. Education takes "concept innovation, management innovation and technology innovation" as the core requirements, guiding cadres and workers to always emancipate their minds, seek truth from facts, keep pace with the times, cultivate innovative thinking, establish innovative consciousness, carry forward innovative spirit and create innovative results. Guided by concept innovation, we will promote management innovation and technological innovation. Change management concept, innovate management methods and standardize management behavior. Giving new meaning to management and creating a new mode of oilfield management. Vigorously advocate the spirit of being the first, strive to create favorable conditions for encouragement and innovation, create a cultural atmosphere where innovation is everywhere and everyone can do it, and form a behavioral habit and a good environment of "always paying attention to innovation".

18, vigorously promote the construction of harmonious culture. Taking "harmony between cadres and masses, listing harmony and oilfield harmony" as the core requirements, we firmly establish the mass thought and harmonious concept of "people-oriented, people-oriented and harmony-oriented", make great efforts to solve the most concerned, direct and realistic livelihood problems of workers and staff, and stimulate the enthusiasm and enthusiasm of "* * * creating * * building * * *". Firmly establish the idea of "global chess game", seek the intersection of interests, emotional integration and cognitive similarity of all parties, adhere to * * *, stability * * *, environment * * *, and responsibility * * *, and promote the integrated development of listing and survival. Establish a harmonious idea of "one family in oil and land, one family in oil and land", strengthen the combination of oil and land, complement each other's advantages, implement mutual benefit and promote common development. Carry out in-depth activities to create harmonious units, harmonious communities, harmonious families and voluntary services, further improve the quality, level and level of harmonious cultural construction in oil fields, and form a behavioral habit and good situation of "embodying harmony everywhere".

19, standardize and improve the grass-roots family culture. According to the concept of "gathering love for the family, building the family together, caring for the housekeeper and prospering the family together", we will standardize the construction of family culture at the grassroots level. We should seize the favorable opportunity of basic hardware maintenance and transformation to improve the level of basic software construction. Make publicity signs of the concept of "four gatherings", widely publicize them by means of briefings and blackboard newspapers, and integrate them into production, operation and daily management, so as to make grassroots cadres and workers imperceptibly. Guided by the concept of "four gathers", we will extensively carry out the collection and selection activities of team spirit at the grassroots level, further summarize and refine the team spirit with rich personality characteristics, and cultivate and build an excellent team with cohesion. Solidly carry out research on grassroots family culture, strengthen research and guidance on demonstration sites of grassroots family culture construction, write typical cases, summarize and form certain models and models by industries and teams, and organize the selection of a number of outstanding grassroots family cultures every year.

20, focus on strengthening the development and construction of human resources. Integrate all kinds of education and training resources in the oilfield, make use of the educational positions such as Gaopei Party School and Shengli Vocational College, strengthen the study and training of cadres and workers, vigorously develop human resources, establish the cultural concept of senior talents, deepen the construction of three talent teams of management, professional technology and skill operation, and cultivate a large number of high-skilled talent teams represented by chief skill masters and senior experts to provide strong talent guarantee and intellectual support for the development of various undertakings in the oilfield.

2 1. Continue to strengthen the construction of Shengli brand. Establish a long-term mechanism for brand building and management. Strengthen the planning, design and packaging publicity of Shengli brand, participate in the related activities of national brand building, and use various ways and means of brand communication to show the comprehensive strength of Shengli Oilfield and expand the reputation of Shengli brand. Further improve the brand selection criteria and organize the selection of a number of new award-winning brands every year. All departments and units should cultivate and form their own brand of industry, technology, management, service, talent and culture. Pay attention to and strengthen the research of brand strategy and brand culture, increase the cultural content of the brand, refine the core value of the brand, and strengthen the cultural support of the brand.

Four. Specific requirements and safeguard measures

22, improve ideological understanding, strengthen organizational leadership. Party and government organizations at all levels in the oilfield should put corporate culture construction in a more prominent position and strive to achieve leadership, institutions and personnel in place. It is necessary to strengthen the study, training and practical application of leading cadres at all levels, establish the ideology that culture leads the development of enterprises, form a high degree of cultural consciousness, strong cultural determination and lofty cultural pursuit, and play a key leading role in the construction of enterprise culture. All units shall, in accordance with the unified arrangements of the Party Committee of the Bureau, formulate the long-term development plan and annual work plan for enterprise culture construction, clarify the target responsibilities, take practical measures, and strive to make the work deeper, more detailed and more practical.

23. According to the cultural system and main contents of the group company, we should sort out and integrate the victory culture and subcultures at different levels of each unit, combine unity and diversity, and mobilize the enthusiasm of all levels. At the oilfield level, the value concept of victory culture should be integrated into the core content of Sinopec corporate culture, and the victory culture manual and employee code of conduct should be revised and improved. Corporate culture handbook is the cultural content and editor of all secondary units and grass-roots units, and inappropriate content should be revised and improved to make it consistent with the core concepts of CNPC and Shengli Oilfield.

24. Innovate and improve the operating mechanism of corporate culture construction. Give full play to the organizational, comprehensive, coordinating and guiding roles of corporate culture construction departments, give full play to the respective advantages of organs in corporate culture construction, give full play to the main creative role of secondary units and grass-roots units, and form a working pattern of consistency from top to bottom, coordination from left to right, internal and external linkage, and joint efforts to create a winning culture. Strengthen study, investigation and research guidance, and organize an experience exchange meeting on corporate culture construction in the oilfield every year.

25, explore the establishment of enterprise culture construction evaluation mechanism. Strengthen the supervision and evaluation of the process and results of victory culture construction. Continue to deepen the research on the evaluation of victory culture, learn from advanced experience at home and abroad, take "four elements" as the main content and evaluation criteria, explore the establishment of an evaluation system and mechanism for victory culture construction, reduce randomness and disorder in work, and gradually embark on the track of standardization and standardization. At the same time, strengthen the evaluation and selection of corporate culture construction. Clarify the construction tasks, work out the work plan, check and evaluate the corporate culture construction of each unit through hardening conditions, detailed measures and quantitative standards, select advanced units and advanced workers in the annual corporate culture construction, and recommend outstanding achievements to participate in the selection and recognition of national corporate culture-related awards.

26. Consolidate cultural positions and strengthen cultural communication. Excavate and make good use of traditional petroleum and petrochemical cultural resources, strengthen the construction and management of patriotic education bases such as Huabajing, Yingerjing, Tuo 1 1 and Gudong Haidi, and regularly carry out education on workers' fine traditions and spirit of victory; Make use of major media such as Victory Daily, Victory TV and Victory News Network, make full use of the advantages of online media, set up special columns, strengthen publicity and reports, and maintain a strong public opinion momentum. Continue to edit and publish Victory Culture Series, run Victory Culture magazine and Victory Culture Network well, enhance guidance and readability, and play a good role as a position and window. Taking the oil field enterprise culture research society, political research society and social science association as the main positions, organize enterprise culture discussion, promote theoretical innovation and guide construction practice. With Shengli Square as the leader and the community residents' squares as the main positions, we regularly organize and carry out various small and diverse cultural activities that the masses love and enjoy, so as to enrich the spiritual and cultural life of workers and residents.

27, strengthen the study and training of corporate culture post personnel, and expand the core backbone team of oilfield corporate culture construction. Post personnel should enhance their sense of mission and responsibility and do a good job in the daily work of corporate culture construction. Further play the role of oilfield enterprise culture research society and secondary branches, conduct project research on the theory and practice of victory culture, and continuously achieve innovative results. The oilfield organizes the selection of outstanding achievements every year and commends and rewards them.

28 vigorously cultivate, select trees and publicize advanced models, and give play to the demonstration orientation and leading role of advanced models. Optimize the good environment for typical growth, establish an advanced typical training mechanism, vigorously select trees, commend and publicize advanced models of different levels and types, especially vigorously publicize "ten red flags for grassroots construction" and "ten pacesetters in the new period" in the oilfield. Advanced models should not only have a strong sense of accomplishment and honor, but also get tangible benefits and interests to stimulate the enthusiasm of all units and cadres and workers to strive for Excellence. To strengthen and promote cultural construction, fine cultural construction, innovative cultural construction and harmonious cultural construction, it is necessary to select some industry units in a focused and planned way, pilot first, accumulate experience, hold on-site experience exchange meetings, take stock of achievements, commend advanced, transform advanced cultural concepts into specific codes of conduct, and cultivate and form consistent codes of conduct.

29. Oilfield and secondary units should make necessary investment in software and hardware for corporate culture construction in accordance with the requirements of SASAC's Guiding Opinions on Strengthening Corporate Culture Construction of Central Enterprises and China Petrochemical Group Company's Corporate Culture Construction Outline, set up special funds for corporate culture construction and incorporate them into the corporate budget, provide financial support and material guarantee, ensure that the objectives and tasks of corporate culture construction are implemented, and promote new breakthroughs and progress in corporate culture construction.