History of Taobao (from entrepreneurship to the rise of e-commerce giants)

In 2003, Ma Yun founded Taobao, the first large C2C e-commerce website in China. At the beginning, Taobao's operation mode was similar to that of Yi Bei. Sellers can register and sell their products on the platform for free, while Taobao charges a certain commission.

However, Taobao's road to entrepreneurship is not smooth. At that time, the e-commerce market in China was still in its infancy, people's trust in online shopping was not high, and Taobao's operation mode did not match the demand of the domestic market, which led to the slow development of Taobao. At this point, Ma Yun decided to reform Taobao.

Reform and development of Taobao.

In 2004, Taobao launched a "credit evaluation" system, in which buyers can evaluate sellers, thus improving their trust in sellers; At the same time, Taobao also began to charge advertising fees, which brought a new source of income to the company.

In 2005, Taobao launched a "secured transaction" model, in which the buyer credited the payment to Taobao's account and paid the payment to the seller after confirming the receipt, which greatly improved the buyer's consumer confidence.

In 2007, Taobao launched Tmall, a Taobao B2C platform, which provided a more professional sales channel for the brand. In the same year, Taobao also launched "Taobao Mall", which is a mixed platform of C2C and B2C, where sellers can open their own online stores.

The Rise of Taobao E-commerce Giants

With the continuous development of Taobao, its market share is also expanding. In 20 10, Taobao's market share has surpassed that of Yi Bei, becoming the largest C2C e-commerce website in the world. In the same year, Taobao also launched "Taobao Micro-Amoy" and "Taobao Mobile Client", which further expanded the mobile market.

In 20 12, Taobao launched "Tmall Supermarket", which is a combination of e-commerce and offline physical supermarkets to provide consumers with more convenient shopping methods.

In 20 15, Taobao announced the full launch of the "new retail" strategy, integrated online and offline retail business, and created a brand-new retail ecosystem. In the same year, Taobao launched "Taobao Live", which is a new sales method. Sellers can show their products to the audience and sell them through live broadcast.