1. What historical forms has the marketing concept experienced?

1. What historical forms has the marketing concept experienced?

First of all, 4P theory aims to meet the market demand.

Secondly, 4C theory with the goal of pursuing customer satisfaction.

Thirdly, the 4R theory aimed at establishing customer loyalty.

2. What is the main content of modern marketing concept?

Based on the needs of consumers, we emphasize the establishment of long-term relations with consumers to achieve a win-win situation.

3. What is the main difference between it and the concept of promotion?

First, the starting point of enterprise marketing activities is different. Traditional marketing concept refers to production concept, product concept and promotion concept, taking the enterprise itself as the starting point, while modern marketing concept takes the consumer demand as the starting point;

Second, the ways and means of enterprise marketing activities are different. Under the old concept, enterprises mainly use various marketing methods to sell products, but under the new concept, enterprises use the overall marketing combination strategy to occupy the target market from the perspective of consumer demand;

Third, the focus of marketing activities is different. Under the old concept, enterprises are short-sighted and often care about the profit and loss of each short-term transaction. Under the new concept, enterprises consider the needs of potential consumers in addition to the actual needs of consumers, so as to meet the needs of consumers and the long-term interests of society while pursuing long-term profits of enterprises.